Beetroot

Beetroot Beetroot is a tech ecosystem with its roots in Sweden, helping clients solve their software and staf beetroot.se

01/10/2026

Today, on the Defenders Day, we thank everyone who shields millions of lives in Ukraine and across Europe every single day. 🇺🇦

To those serving now, and to veterans: our deepest gratitude.

We also remember those who gave their lives. They will never be forgotten.

Gratitude also means action. There are many ways to back those who defend us: donating to trusted funds, supporting humanitarian initiatives, speaking out about russia’s crimes and countering propaganda and disinformation, helping veterans and their families, contributing skills and expertise, or supporting DefenceTech projects that strengthen Ukraine and the rest of Europe. Whatever form it takes, your actions matter.

Dear defenders, thank you for every day, every life protected, every possibility for the future.

Слава Україні! 🇺🇦

Cloud costs have plenty of places to accumulate. Oversized capacity, idle resources, pricing that no longer fits the wor...
29/09/2026

Cloud costs have plenty of places to accumulate. Oversized capacity, idle resources, pricing that no longer fits the workload, manual operations… the list goes on.

Our recent guide looks at these common patterns and ways to keep the operational costs of cloud infrastructure under control, from rightsizing and automation to FinOps and continuous optimization.

🔗 Link in the comments.

Connecting Beets online and in person, our 14th birthday celebration became another opportunity to get together, look at...
23/09/2026

Connecting Beets online and in person, our 14th birthday celebration became another opportunity to get together, look at where we are and where we’re heading, exchange ideas, and think about our next steps in creating positive impact at scale.

Valuable, precious even. Our offline workshop brought together operations leads for two days of reflection and strategizing. After hours of brainstorming and sharing perspectives from Beetroot Tech, Beetroot Academy, Beetweb, Varangians, and other parts of the ecosystem, we wrapped up the workshop with a charitable auction in support of Ukrainian defence. 🇺🇦

And of course, we didn’t miss the chance to recharge by having some warm time together.

Thank you to everyone who joined us, whether online or in person. The carousel has a few glimpses from both gatherings.

We’re also thankful to our wider community for all the birthday love from afar. One especially heartwarming greeting came from kids supported through one of our Aid for Ukraine fund initiatives. 💛💙

Let’s keep growing this Beetiful forest! 🌳🌲

🎊 Beetroot’s 14th Birthday 🎊This year, our birthday takes inspiration from Lesya Ukrainka’s iconic "The Forest Song," a ...
18/09/2026

🎊 Beetroot’s 14th Birthday 🎊

This year, our birthday takes inspiration from Lesya Ukrainka’s iconic "The Forest Song," a theme that feels right at home in the Beetroot ecosystem.

So what does 14 years of growth look like? A few rings tell the story. 🌳

An AI assistant can handle a support question in a demo. Then come real customers, incomplete context, multiple systems,...
16/09/2026

An AI assistant can handle a support question in a demo. Then come real customers, incomplete context, multiple systems, exceptions, and all the other things demos are spared.

That gap between a promising pilot and reliable customer operations is the focus of our recent article. 🔗 Grab the link in the comments

10/09/2026

Right client, wrong moment? Still a tough sell.

A practical example from Oliver Berchtold of how AI can turn signals in the news into outreach opportunities.

Watch the full podcast episode via the link in the comments👇

When in-house and nearshore teams operate with separate tools, context, or ownership, more people can simply mean more c...
08/09/2026

When in-house and nearshore teams operate with separate tools, context, or ownership, more people can simply mean more coordination.

Our latest article looks at how to structure a blended DevOps setup around shared delivery practices, secure access, clear decision rights, and continuous knowledge transfer.

🔗 Read it via the link in the comments

03/09/2026

This clip comes from an earlier Beetroot panel on tech for ESG, but Maria Roquet Guàrdia's point on transparency has only become more relevant, extending far beyond sustainability.

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