05/06/2026
Finding the idea behind the brand is where the magic happens ✨
For the Wellington Quarter Hotel brand, inspiration came from the laneways, intersections, and hidden pathways that give Wellington its unique character. These moments of connection, movement, and discovery became the foundation of the brand, shaping a visual identity that reflects the energy of the city.
From there, we expanded the concept into a complete visual system that works across everything from websites and business cards to event collateral and party packs.
Because the best brands aren't just logos - they're stories woven into every detail.