Cradle

Name: Cradle
Address: 20 Crummer Road, Auckland, 1021, NZ
Telephone: +6498879333

Cradle combines the power of smart call routing and user-centered design to help your customers talk

05/10/2026

No new login for the team. No second system to reconcile at month end.

Cradle connects into the practice management and CRM tools firms are already paying for, so calls and texts show up where the client record already lives.

28/09/2026

Most firms find the gap in their records at the worst possible moment, when a regulator or a client asks what was said.

The TPB Code expects a record of the advice given and the discussions behind it, kept for five years, and it expects you to make that record in the first place. The calls that never get written up are usually the ones that matter.

Check out the blog for the full story: https://loom.ly/rFiFnoQ

23/09/2026

Richard Wilson from Spencer Accountants has figured out how to get clients to actually respond. It's not a complicated solution, but it works.

Find out more on the blog: https://loom.ly/CZ5_Y6c

15/09/2026

Turns out accountants who actually text their clients get replies. Revolutionary, we know. Here's why more firms are ditching the email follow-up and reaching clients directly from Cradle.

Check out our new SMS feature here: https://loom.ly/TXzyUxs

01/09/2026

You, after your first week of texting clients from Cradle instead of sending emails into the void.

27/08/2026

Spencer Accountants were chasing clients by email. Clients were ignoring them and the WIP was sitting there still unbilled.

Richard Wilson started texting clients directly through Cradle and watched them fill in forms and book appointments within minutes of hitting send. The same follow-up by email would have taken days, if it got a reply at all.

Read more on the blog: https://loom.ly/CZ5_Y6c

25/08/2026

Client history shouldn't live in one person's head.

When that person is on leave, in a meeting, or has moved on, the next team member who picks up is starting from scratch. Cradle surfaces client context the moment the phone rings, so anyone on your team can pick up a call and actually be useful from day one.

20/08/2026

We've all been here. Some of us are here right now.

Cradle lets you text clients directly from the app, with every reply logged automatically. Less staring at an empty inbox. More actual work progressing.

18/08/2026

Accountants are not known for hyperbole. When Richard from Spencer Accountants says game changer, he means it.

Find out more about how we helped to transform Spencer Accountants client communication on our blog: https://loom.ly/CZ5_Y6c

13/08/2026

The email follow-up loop is one of accounting's great unsolved problems. Send it. Wait. Follow up. Wait longer. Chase again. Watch your WIP sit there, unbilled, while your client reads the third message they have no intention of replying to.

SMS through Cradle breaks the cycle. Clients respond in minutes, not days.

Want to learn more about our new SMS feature? Check out our website: https://loom.ly/TXzyUxs

Address

20 Crummer Road
Auckland
1021

Telephone

+6498879333

Website

http://www.cradle.io/

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