Squirrelpr - The PR Infrastructure for Africa

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SquirrelPR is the PR Infrastructure for Africa, helping organisations create, distribute, monitor, and measure PR campaigns while turning visibility into credibility—and credibility into influence.

13/08/2026

The lineup is here. And this is a conversation you’ll want to be part of. 👏

On August 21, SquirrelPR is bringing together journalists, PR and communications professionals, and brand leaders to unpack one of the biggest shifts happening in how stories, organisations, and information are discovered.

Joining us are:

Victor Oluwole - Managing Director, Business Insider Africa & Pulse
Thuita Gatero - Managing Editor, Africa Digest News
David Afolayan - Editor-in-Chief, Technext.ng
Oluwadamilola Olatunji - Head of Monetised Content & AI Growth, BellaNaija
Joyce Imiegha - Founder, Reneé PR Agency

Moderated by Joan Ndulue, Media & Communications Professional.

We’ll be exploring what AI-powered search and declining organic discovery mean for brands, journalists, and communications teams.

If your work involves building stories, brands, audiences, or visibility, this conversation is for you.

Date: Friday, August 21
Time: 11:00 AM WAT
Venue: Zoom

Register now, and see you in the room 👇

https://forms.gle/sPGsDgkB7LHyATF69

12/08/2026

We’ve put together a strong lineup of voices from journalism, PR, communications, and brand strategy for this conversation, and we’ll be introducing them very soon.

But first, consider this your invitation. 🤝

On August 21, SquirrelPR brings together industry voices to explore how AI-powered search and changing discovery patterns are reshaping the way stories are found, evaluated, trusted, and shared.

If your work involves building brands, stories, audiences, or visibility, this conversation is for you. 💯

Date: Friday, August 21
Time: 11:00 AM WAT
Venue: Zoom

Our speakers will be unveiled shortly. Register now and save your seat.

11/08/2026

This August, SquirrelPR is bringing together journalists, PR professionals, communications leaders, and brand strategists for a timely conversation on how AI-powered search and declining organic discovery are reshaping visibility, storytelling, and the way brands get found.

Get ready for a timely conversation filled with insights, perspectives, and practical ideas for navigating this changing discovery landscape.

Date: Friday, August 21
Time: 11:00 AM WAT
Venue: Zoom

If your work involves building stories, brands, audiences, or visibility, this conversation is for you.

Register now.

07/08/2026

Adefemi Akinsanya's appointment as the host of CNN International's Africa Inc. is another reminder that African journalism continues to earn its place on the global stage.

Throughout her career, Adefemi Akinsanya has reported for some of the world's leading news organisations, covering major international events, business, politics, and stories that have shaped global conversations. Her latest role is another well-deserved milestone in a career defined by impactful storytelling and journalistic excellence.

At SquirrelPR, we work closely with journalists every day, so it's always inspiring to see one of our own reach new heights and help amplify Africa's stories on a global platform.

We wish Adefemi every success as she begins this exciting new chapter and look forward to seeing the impact of Africa Inc. 🚀

Congratulations from all of us at SquirrelPR - The PR Infrastructure for Africa. 👏 👏 👏

04/08/2026

Think about the last time you searched for something online and an AI assistant gave you a summary. Did you still feel the need to click through to the original website?

Maybe. Maybe not.

That small behaviour change is reshaping how people discover information.

According to the RANKED 2026 Report, traffic to Nigerian digital media platforms declined by 26.2% in 2025.

That does not mean journalism is becoming less valuable. It means people are taking a different path to information. Instead of browsing multiple websites, many now ask AI assistants to do the searching and summarising for them.

For communications teams, this changes the goal from simply getting published to creating stories that are credible, discoverable, and valuable enough to be found, trusted, and referenced wherever people search for information.

The RANKED 2026 Report examines this shift and other major trends shaping Africa’s media landscape across 13 African countries.

Explore the insights: squirrelpr.com/ranked

03/08/2026

Search is changing, and so is the way people discover brands.

The rise of AI-powered search and answer engines is reshaping how information is found and consumed. That means discoverability is no longer just about being visible. It's about creating credible, well-structured stories that are easy to find, understand, and reference.

This shift is one of the key themes explored in the RANKED 2026 Report and a conversation we'll continue unpacking in the weeks ahead.

31/07/2026

Waiting until month-end to gather media coverage can mean missing important insights from the stories, mentions, and conversations happening along the way.

With SquirrelPR, communications teams can track media coverage in real time and receive detailed reports, so they always know how their stories are performing.

Here's to smarter reporting and stronger decisions in August. 🚀

28/07/2026

One of the latest additions to SquirrelPR 2.0 is SMT Monitor, our media intelligence solution designed to help organisations track conversations, analyze sentiment, monitor competitors, and gain actionable reputation insights.

Every day, conversations about brands are happening across news platforms, websites, and social media channels. Many organizations only discover these conversations after they have already gained momentum.

SMT Monitor helps communication teams stay ahead by bringing media mentions and social conversations into one place, making it easier to understand what is being said, how audiences are responding, and where attention is shifting.

Explore SMT Monitor - smtmonitor.com

27/07/2026

July is almost over. Before your team jumps into August campaigns, take a moment to look back.

Which stories resonated?
Which journalist relationships moved forward?
What slowed your team down?
And what deserves to be left behind before the new month begins?

Every campaign leaves behind more than coverage. It leaves behind useful insights.

What's one thing you'll do differently next month?

22/07/2026

Today, we're celebrating our CTO and Co-founder, Ezechukwu James Ikechukwu. 🎉

James has consistently shown a deep understanding of where PR and communications are headed, and an even stronger commitment to building technology that keeps pace with that evolution.

The launch of SquirrelPR 2.0 reflects that approach. James has helped transform years of understanding PR workflows, newsroom realities, and communication challenges into technology that enables teams to work smarter, make better decisions, and adapt to the changing demands of modern communications.

Today, we celebrate not only another year of life but also the curiosity, leadership, and innovation behind the technology powering modern PR across Africa.

Happy Birthday, James. Thank you for the dedication and for continuing to build solutions that move our industry forward.

From all of us at SquirrelPR, we wish you many more years of impact, growth, and success. 💙

Address

Hughes Avenue
Lagos

Website

https://new.squirrelpr.com/

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