Squirrelpr - The PR Infrastructure for Africa

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SquirrelPR is the PR Infrastructure for Africa, helping organisations create, distribute, monitor, and measure PR campaigns while turning visibility into credibility—and credibility into influence.

30/09/2026

Take 15 minutes today to find out what happens when someone discovers your brand for the first time. 👀

Then make the changes that matter, so that when people discover your brand, they always find something good. 💯

28/09/2026

It’s time for a brand audit. 👀

People can discover your brand long before they decide to work with you. So, take some time to review your website, media coverage, social pages, search results, AI summaries, answer engines, and the conversations around your brand.

See what they are finding. Then make it better. 💯

And if someone discovers your brand for the first time today, they should find something worth staying for.

SquirrelPR wishes you a new week of stronger visibility. 🚀 🥂

23/09/2026

Building a brand’s presence in the media isn't always about announcing something. Sometimes, it’s about explaining an idea, sharing expertise, putting a person behind the story, contributing to an industry conversation, or even giving a bigger story the space it needs.

And each one calls for a different kind of content.

That’s why GoBorderless by SquirrelPR supports more than press releases.

You can use the platform to place interviews, SEO content, features, opinion pieces, analysis, CEO and company profiles, photo news, thought leadership, video content, podcasts and webinars, industry reports, and more.

Explore GoBorderless by SquirrelPR: squirrelpr.com/goborderless

22/09/2026

There’s a part of media placement that doesn’t get talked about enough.

Not every piece of content needs to go through a traditional journalist pitch.

For sponsored content, the decision can be much more straightforward: Which media house do we want to publish with, what does it cost, and how quickly can it go live?

Across Africa, answering those questions can still mean contacting publishers individually, requesting rates, and managing the process market by market.

GoBorderless by SquirrelPR takes a different approach.

It gives you access to a growing network of verified media houses across Africa, with publisher rates available in real time.

You choose the publication, you know the cost, you submit your content, and get published in under 24 hours.

The platform supports press releases and other sponsored content formats, helping brands and communications teams plan media placements based on their target market, preferred publication, and budget.

GoBorderless offers a more direct way to manage sponsored content across African media without a subscription.

Explore GoBorderless by SquirrelPR: squirrelpr.com/goborderless

21/09/2026

A new week, and another reason to think about how people find your brand.

Discovery is no longer limited to search engines. People encounter organisations through media coverage, conversations, platforms, recommendations, and AI-generated answers.

So staying discoverable means building a presence that can be found in more than one place. 💯

Here are five things worth paying attention to as Q4 approaches.

18/09/2026

A platform that performs across traffic, foreign reach, and domain authority is showing strength across more than one dimension of its digital presence. 💪

In Kenya’s tech media landscape, RANKED 2026 identifies several platforms that stand out across these indicators.

The bigger takeaway is that media strength is not always captured by one number. Looking at multiple signals gives brands and communications teams a more complete picture of where reach, influence, and digital authority sit.

That is the value of looking at the media landscape through data.

Explore the full Kenyan media landscape in RANKED 2026.

16/09/2026

A new chapter begins for Peace Hyde. 🚀 👏

Her recent appointment as Director of Global Strategic Partnerships at TIME Africa comes after more than a decade at Forbes Africa, where she served as Head of Digital Media and Partnerships and West Africa Correspondent.

Throughout her career, she has worked across journalism, media, partnerships and entertainment, building a reputation for telling African stories to audiences both on the continent and globally.

Her work has included leading digital media and strategic partnerships at Forbes Africa, producing and hosting flagship shows, and creating and producing Netflix’s Young, Famous & African, Africa’s first unscripted original series commissioned by Netflix.

Named by CNN as Ghana’s most successful media maven, Peace’s work has been featured on CNN, Glamour Magazine, Black Enterprise, Huffington Post, Ebony, Fox News, Essence, and many more.

She has also built experience beyond traditional media, including founding Aim Higher Africa, becoming a World Economic Forum Young Global Leader, and being selected as one of the Inaugural Obama Foundation Africa Leaders in 2018.

Her move to TIME Africa adds another dimension to a career that has consistently connected storytelling, audiences, partnerships, and Africa’s place in the global media landscape.

This week, we shine the spotlight on Peace Hyde, Director of Global Strategic Partnerships, TIME Africa. We wish her every success in this new chapter and look forward to seeing what she builds next. 👏 👏👏

14/09/2026

Your PR goes beyond the media.

Journalists, customers, employees, communities and stakeholders are all people. And all of them can influence how your organisation is understood, experienced and talked about.

The question as you begin the week is, "Are you thinking about all the people who shape your reputation, or only the people you want to reach?"

11/09/2026

We've talked a lot about finding the right journalists, understanding their beats, and building better media relationships.

But beyond the pitches and media lists, are people doing the work.

The journalists and editors who ask the questions, follow the leads, check the facts, chase the story, and keep us informed.

And the PR and communications professionals who work tirelessly to shape stories, connect organisations with the media, and help important messages reach the right audiences.

We've had the opportunity to meet, speak with, and learn from many of the people who make up Africa's media and communications landscape. And this week was a good reminder that behind every headline, interview, investigation, and story are people committed to the work.

So, as we wrap up this week, we celebrate you. 👏

Keep asking the questions. Keep telling the stories. Keep doing the work that keeps important conversations moving.

07/09/2026

Not every journalist is the right fit for every pitch. Their beat, audience, publication, and interests all matter when deciding who to reach out to.

With up to 3,000 journalists across Africa, SquirrelPR's media database helps you find relevant contacts by media house, sector, and country, so you can target more strategically, make your outreach more relevant, and build better media relationships.

This week, find the right journalist for your story. 🤝

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Lagos

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https://new.squirrelpr.com/

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