Two common themes underpin our services: high quality traffic and quantifiable results. Search Engine Marketing
Search Engine Marketing or SEM, describes any activity that boosts a website's ranking in search engines, consequently increasing traffic. Activity relating to organic results is called Search Engine Optimization. Paid Search or Keyword Advertising is when these results relate to spon
sored links. As a Google AdWords Certified Partner we've got a lot to offer. The YOUniversal team is made up of young and talented managers who come with experience. They successfully implement and optimize keyword advertising campaigns. This includes creating landing pages, utilizing web analytic tools, analyzing traffic and managing tests on landing pages. When it comes to SEO we improve on existing site structures as well as setting new ones. We also provide invaluable support in creating multilingual SEO friendly content. Display Advertising, DSP & RTB
DSPs (Demand Site Platforms) are the smartest solutions for those drawing from huge traffic areas. Their technology systems aggregate billions of impressions and then make them available to qualified operators through auction systems like Google AdWords (RTB, Real Time Bidding). Platforms like OpenX, Right Media, DoubleClick and Adform give us access to those traffic areas on behalf of our customers, and the ability to buy at the best market conditions. Affiliate marketing
Affiliate marketing is a three pronged approach, comprising:
• Sellers, who offer products and services.
• Affiliates, who provide new customers to sellers.
• Affiliation platforms, acting as an middle-man between sellers and affiliates. Payment from affiliate models is usually based on CPA (Cost Per Action), CPL (Cost per Lead) or CPS (Cost per Sale). We have direct contact with the leading affiliate networks. Our team of specialists can then set the most effective affiliate marketing strategy possible to maximize campaign performance. Social media marketing
For us, social networks are a tool for strategic acquisition in the digital media mix. Our integrated social media marketing strategies include planning advertising spaces and managing official profiles. Social network selection springs from the objectives: traffic building, fan base and follower generation, lead generation and sales. We measure and optimize CPC, CPF (cost per fan), CPA and CPL. And we check ROI courtesy of a separate performance - target tracker. Direct email marketing
Gone are the days when brand awareness was the sole aim of email marketing campaigns. Now promotional messages are optimized to include goals of lead and sales generation, as well as database building. User profiling pinpoints target audiences precisely: the first step in any successful campaign. We follow the implementation stages: strategy, planning, creative, landing pages, tracking, trafficking, lead collection and reporting. Advertising optimization
Monetizing websites is what we're best at. We are experts in contextual and behavioral advertising, meaning we can set strategies aimed at maximizing a website's revenue. We support our clients in following contextual and behavioral advertising formats like Google AdSense and Criteo. And for those already containing similar formats we analyze performance so far and pinpoint the smartest monetization solutions. As is our technical support.
