CustomerLabs

CustomerLabs Drive Higher ROAS with Unified first-party data using CustomerLabs CDP

Customer Labs platform helps to predict what a business needs to do in every single circumstance to optimize its customers, customer experience and profitability.

30/05/2026

Google says PMAX takes care of audiences automatically.

Kirk Williams decided to test that claim.

He built custom audiences around expectant mothers - strollers, infant formula, newborn research. Added them into shopping campaigns as observation only signals.

Performance went up.

Google never officially confirmed it matters. But the results did.

The lesson for every ecommerce brand running PMAX: audiences in PMAX are not audiences. They are signals. And better signals mean better performance.

Watch the full breakdown 🔗 Link in story

Running Snapchat ads for your Shopify store?Snapchat has no idea which campaigns are actually driving purchases.Browser ...
29/05/2026

Running Snapchat ads for your Shopify store?

Snapchat has no idea which campaigns are actually driving purchases.

Browser side events get blocked. Server side data never gets sent. So the algorithm finds people who engage with your content but never buy.

The fix is Snapchat Conversions API connected to a first party data system that sends accurate purchase signals automatically.

, and @ show the complete setup 👇

Comment "Snapchat Fix" to get the link or check our story 👇

28/05/2026

"One word for CustomerLabs? Tremendous." 🙌

George Thomas runs Good Body Clinic. 255 locations across the UK. Health and wellness since 2017.

Years stuck on Meta restrictions. Core setup. Algorithm not learning. Two companies that could not fix it.

Then CustomerLabs gave them time at a granular level.

And things started to scale.

Watch the full conversation 🔗 Link in story

Running Microsoft Ads for your Shopify store?Bing has no idea which campaigns are actually driving purchases.Shopify's d...
27/05/2026

Running Microsoft Ads for your Shopify store?

Bing has no idea which campaigns are actually driving purchases.

Shopify's default setup never sends offline conversion data to Microsoft Ads. So the algorithm optimises for clicks. Not buyers. And your budget keeps going to the wrong people.

The fix is offline conversion tracking connected to a first party data system that automatically sends real purchase signals back to Bing.

, and walk through the complete setup 👇

Comment "Bing Fix" to get the link or check our story 👇

Save this if you run D2C in India 📌60% orders = COD 30% of COD = RTOYou tried NDR calls. Pincode filters. Nothing worked...
27/05/2026

Save this if you run D2C in India 📌

60% orders = COD 30% of COD = RTO

You tried NDR calls. Pincode filters. Nothing worked.

Because you never fixed the signal to Meta.

COD order sent as conversion = Meta finds more COD buyers = more RTO = forever loop.

Fix = send prepaid signals to Meta instead.

Tomorrow night. Live. Free.

📅 28 May | 9 PM IST

Comment "Fix My RTO" to get the link or check our story 👇

26/05/2026

"If you don't start CRO now, you will surely regret it."

Most ecommerce brands think CRO is something they will do once they get more traffic.

, CEO of says that is exactly wrong.

Every brand needs 5 conversion principles on their pages from day one. Not product specific fixes. Store specific fundamentals first.

Starting with 👇 Social proof - reviews, testimonials, any form of validation Trust and credibility signals
The other 3?

Watch the full ROAS Rants episode 🔗 Link in story or Check with our YouTube channel.

"We never really believed in the conversion data. We never really understood why the algorithm wasn't learning."George T...
25/05/2026

"We never really believed in the conversion data. We never really understood why the algorithm wasn't learning."

George Thomas runs Good Body Clinic. 255 locations across the UK. Blood testing. MRI scans. Weight loss programmes.

For years their Meta account was stuck. Restricted. Algorithm going nowhere. Two other companies tried and failed.

Then they found and things started to change.

His message for every health and wellness brand 👇

You cannot build a brand by connecting directly to Meta. Server side tracking is not optional. You can still scale. You can still get conversion data. But it has to be set up properly.

His one word for CustomerLabs? Tremendous. 🙌

Watch the full conversation 🔗 Link in story

Your RTO rate is high because you keep asking Meta for more RTOs. 😤Every COD order you send back to Meta as a conversion...
24/05/2026

Your RTO rate is high because you keep asking Meta for more RTOs. 😤

Every COD order you send back to Meta as a conversion is telling the algorithm this is your ideal customer. So it finds more people who place COD orders. More COD orders means more returns. More returns means higher costs.

The fix is simple. Stop training Meta on COD. Start sending prepaid order signals as your primary conversion event
First party data signals make this possible. And this Thursday we show you exactly how.

📅 28 May 2026 | 9:00 PM IST | Free

Comment "Fix My RTO" to get the registration link or check our story 👇

23/05/2026

India's performance marketing community just got its own Oscars. 🏆

At 1PD Ops Summit 3.0, we asked one question.

Is there a space in India where performance marketers actually support each other?

There was not enough of one. So we built it.

And this year we celebrated the people setting the standard 👇

🏆 Ayush Bathla — The Strategist
🏆 Nitin Bhardwaj — The Revenue Driver
🏆 Sahil Rizvi — The Revenue Driver
🏆 Sanskriti Shree — Zero to Hero
🏆 Vikram Pratap — Performance Marketer of the Quarter

Congratulations to all five 🎉

Comment "Community" to join India's performance marketing community 👇

22/05/2026

"I didn't even know there was a community for performance marketers. And I am so happy there is one." 🙌

This is what attendees said after 1PD Ops Summit 3.0 in Gurgaon.

First party data sessions. CRM deep dives. Technical frameworks. A room where everyone around you actually understands the problems you deal with every day.

300 performance marketers. One room.

This community exists. And you can join right now.

Comment "Community" to get the join link

Your Meta ad worked.Someone clicked. Researched. Visited your showroom. Bought the car.Meta thinks that campaign failed....
22/05/2026

Your Meta ad worked.

Someone clicked. Researched. Visited your showroom. Bought the car.

Meta thinks that campaign failed. 😤

Because Meta only sees online conversions. The showroom sale is invisible to the algorithm.

So it keeps spending your budget finding people who click but never walk in.

Tonight we fix this live. How to connect your offline sales data back to Meta so every closed deal counts as a signal.

Free. 60 minutes. Last chance to register.

📅 Tonight, 22 May 2026 | 9:00 PM IST

Comment "Offline Fix" to get the link or check our story 👇

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