Smosarski, Corporate & Brand identity

03/04/2024

- this is my mother and father

18/01/2022

53 people are diagnosed with Lymphoma every day! Helen was diagnosed with a rare incurable Lymphoma in November 2020. She has gone through chemo therapy and is 6 months into a two year programme of immunotherapy. She still visit sthe chemo ward to get her infusion of Rituximab. This means she has no immune system so it's not just Covid she has to be careful of- its any virus!

She remains determined to get to her goal to be able to help and support other cancer patients. Read her story on JustGiving.

https://www.justgiving.com/crowdfunding/helen-stylianou-5

Weʼre raising money to Help Helen change her life to help other cancer patients. Support this JustGiving Crowdfunding Page.

01/11/2021

When I was working on the corporate identity for Scottish Widows there was an added bonus. On my way back from their HQ I would go to Edinburgh airport via Macseen (butchers shop then) and pick up half a dozen haggis!!! What a treat that was. Apologies to my vegetarian friends and colleagues!!

31/07/2019

Are your core values and customer value proposition clearly articulated and understood across your business and amongst your target audiences?

Do customers perceive your Brand Identity to have a positioning that's distinct from the competition?

Is your Brand Identity flexible enough to adapt to restructure, growth, market and social changes and does it have the ability to evolve?

Just 3 simple key questions - if the answer to any of these is NO then your Brand Identity may be in need of an overview.

I use my Brand Foundations Model to give the answers to these pressing questions and many more. Its the basis for any Corporate or Brand Identity. If you would like to know more just call me on 07483100817 or email [email protected]

30/04/2019

An effective corporate/brand identity strategy and programme can help you to achieve a range of objectives for your business. It can help to:

• Support a complete corporate turnaround strategy
• Rejuvenate the company and get everyone to pull together
• Increase cross selling opportunities
• Add value to the company and up the share price
• Integrate newly acquired companies quickly
• Change culture following an acquisition
• Respond to competitive pressures and changes in the marketplace
• Prepare for social change in the future.

Before you start you must set clear, measurable goals and objectives.