Greatergood Brands Branding, Packaging Design & Marketing Agency

Greatergood Brands Branding, Packaging Design & Marketing Agency Greatergood® Brands is a London based strategic Branding, Packaging & Marketing Agency. We run riot across branding, packaging, campaign, digital and more.

We are a London based strategic Branding, Packaging & Marketing Agency with over 19 years experience building FMCG, CPG & Consumer brands. Breathing life and logic into global brands & disruptive challengers. [email protected]
www.greatergood-brands.com

📖 Products can be copied. A great brand story can't.In a category full of brands competing on price, ingredients, and sh...
19/06/2026

📖 Products can be copied. A great brand story can't.

In a category full of brands competing on price, ingredients, and shelf placement, the brands that win long term are the ones that make consumers feel something – and keep them coming back not just for the product, but for what the brand stands for.

Here are 15 tips for FMCG brand storytelling that actually builds loyalty > https://www.greatergood-brands.com/insights/brand-storytelling-15-tips-for-fmcg-brand-storytelling/

In today's hyper competitive food and drink landscape, effective brand storytelling can make all the difference in setting your brand apart from the rest. A well-crafted brand story can connect with consumers on an emotional level, establish a sense of community, and drive sales and brand recognitio...

🏆 Limited edition packaging isn't just a seasonal play – it's one of the most powerful tools a brand has to create urgen...
18/06/2026

🏆 Limited edition packaging isn't just a seasonal play – it's one of the most powerful tools a brand has to create urgency, drive trial, and generate PR that money can't buy.

From Innocent's knitted bottle hats raising money for Age UK, to Fortnum & Mason tins that consumers genuinely can't bring themselves to throw away – the brands getting it right aren't just selling a product, they're selling something worth keeping.

Here's how to design limited edition packaging that consumers actually collect > https://www.greatergood-brands.com/insights/food-packaging-design-designing-for-fmcg-limited-editions/

Limited edition packaging designs create cult desire and excitement, making them sought after and a great PR piece. Here we delve into Food Packaging Design and how to Design for Limited Editions.

📬 In DTC, your packaging isn't just a container – it's the only physical brand experience your customer gets.There's no ...
17/06/2026

📬 In DTC, your packaging isn't just a container – it's the only physical brand experience your customer gets.

There's no retail environment, no shelf theatre, no in-store atmosphere. Just a box arriving at a door. And in that single moment, your brand either delivers on the emotional connection a consumer was hoping for – or it doesn't.

Here are 8 tips for DTC packaging design that turns a delivery into a brand moment > https://www.greatergood-brands.com/insights/successful-packaging-design-in-dtc-e-commerce-8-tips/

As more consumers turn to online shopping and DTC (direct to consumer) with their favorite brands and new ones which align with their values, the role of packaging design in e-commerce and online sales has become increasingly important.

📦 Most brands put everything into their product packaging – and treat the shelf-ready packaging as an afterthought.Your ...
16/06/2026

📦 Most brands put everything into their product packaging – and treat the shelf-ready packaging as an afterthought.

Your SRP is an additional canvas that sits right at the point of purchase, delivering extra brand messaging, driving shelf blocking, and making it easier for retailers to stock and identify your product. Used well, it's one of the most underrated commercial tools in retail.

Here are 8 tips for designing SRP packaging that actually works on shelf > https://www.greatergood-brands.com/insights/designing-effective-srp-packaging-design-for-fmcg-cpg-brands-8-tips/

As an FMCG or CPG brand, your product's packaging design is crucial to its success on the retail shelf. Shelf-ready packaging (SRP) plays a particularly important role, as it is the packaging that retailers use to display your products on the shelf. Effective SRP packaging design can help your produ...

📣 Looking to stay up to date with FMCG & CPG news and brand building insights? Join our Building Better Brands newslette...
15/06/2026

📣 Looking to stay up to date with FMCG & CPG news and brand building insights? Join our Building Better Brands newsletter >

Stay up to date with FMCG & CPG trends, strategy, retailing, brand insights & more with our FMCG newsletter.

✨ The brands consumers never forget aren't always the ones with the biggest budgets – they're the ones that gave them so...
15/06/2026

✨ The brands consumers never forget aren't always the ones with the biggest budgets – they're the ones that gave them something real to experience.

From Hendrick's Gin taking over a scented underground tunnel at Kings Cross, to Cadbury's worldwide egg hunt, to Coca-Cola's Christmas truck – experiential marketing turns a brand into a memory. And memories drive loyalty in a way that no ad ever can.

Here are 10 tips for creating experiential marketing activations that actually land > https://www.greatergood-brands.com/insights/experiential-marketing-for-fmcg-cpg-brands-10-tips/

Experiential marketing is an incredibly powerful tool for FMCG & CPG consumer brands to create in-person experiences that leave a lasting impression on consumers. By creating memorable in-person brand activation experiences, brands can connect with consumers on a deeper level, building brand loyalty...

🏷️ Your SKU name can signal brand positioning, personality, and product promise before a consumer has even clocked your ...
12/06/2026

🏷️ Your SKU name can signal brand positioning, personality, and product promise before a consumer has even clocked your logo.

Get it right and it becomes ownable, memorable, and a commercial asset in its own right. Get it wrong and you're adding another layer of confusion in a fixture where shoppers are already making decisions in seconds.

Here are 7 tips for SKU naming that actually works on shelf > https://www.greatergood-brands.com/insights/7-tips-for-product-naming-for-fmcg-food-and-drink-brands/

Product SKU naming is a critical aspect of a well-developed and thought-out FMCG or CPG product. A well-crafted product SKU name can help differentiate your product from competitors and make it easier for customers to identify and purchase. A smart SKU name can signal your brand and brand positionin...

💸 A limited marketing budget isn't an excuse to go quiet – it's a reason to get smarter.💸 A limited marketing budget isn...
11/06/2026

💸 A limited marketing budget isn't an excuse to go quiet – it's a reason to get smarter.💸 A limited marketing budget isn't an excuse to go quiet – it's a reason to get smarter.

The FMCG brands winning on a shoestring aren't outspending their competitors, they're out-thinking them. From micro-influencers and UGC to referral programmes and brand collaborations, the most effective digital marketing strategies don't always cost what you think.

Here are 8 budget-friendly ideas to drive real results for your FMCG brand > https://www.greatergood-brands.com/insights/fmcg-digital-marketing-strategies-on-a-shoestring-8-ideas/

When you're operating on a limited budget, it's essential to make every penny count. This is especially true for FMCG food & drink brands looking to drive marketing success while being mindful of their financial constraints.

⚖️ One labelling mistake can pull your product off the shelf before consumers even get the chance to try it.Allergen dec...
10/06/2026

⚖️ One labelling mistake can pull your product off the shelf before consumers even get the chance to try it.

Allergen declarations, nutritional tables, recycling symbols, barcode placement – every detail on your packaging has a legal requirement behind it, and the cost of getting it wrong goes far beyond a reprint.

Here are 10 labelling compliance tips every FMCG brand needs before going to print > https://www.greatergood-brands.com/insights/food-packaging-design-10-tips-on-labelling-compliance/

In the fast-paced world of FMCG, where products move swiftly from production to consumer's hands, accurate and compliant food packaging design labelling is crucial.

🤝 Most FMCG brands focus all of their marketing energy on the consumer – and completely underestimate the people who get...
09/06/2026

🤝 Most FMCG brands focus all of their marketing energy on the consumer – and completely underestimate the people who get their product to the shelf in the first place.

Trade marketing is the strategy that works behind the scenes, building the relationships with distributors, wholesalers, and retailers that determine whether your product gets prime placement or gets lost at the back of the fixture.

If your retail partners aren't as excited about your brand as your consumers are, that's a problem worth fixing > https://www.greatergood-brands.com/insights/fmcg-trade-marketing-agency/

Looking for a FMCG trade marketing agency? Here we share 10 Benefits & 10 Examples of FMCG trade marketing.

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