Greatergood Brands Branding, Packaging Design & Marketing Agency

14/08/2026

⚙️ Scaling a brand without guidelines isn't brave. It's expensive.

Reprints. Off-brand campaigns. Freelancers guessing at your colour codes. Every inconsistency cost money and erodes the trust you've built with consumers.

Brand guidelines eliminate all of it – and the brands that build them early scale faster, spend less, and stay coherent far longer than the ones that don't.

Read the full thought here > https://www.greatergood-brands.com/insights/why-brand-guidelines-are-important/

Brands no longer live in "print" or on "screen", they now live on vending machines, on our Alexa, on an iWatch, on a brand activation at your local train station. Brands are no longer static, they flex, move, and adapt. They are multifaceted and can be as much about an experience, as they can be abo...

13/08/2026

⚡ Most FMCG founders look up one day and realise they've built a brand with nowhere to sell it. Here's how to avoid that.

Distribution conversations, retail strategy, manufacturer relationships – these aren't things you figure out after launch. They're things you build in parallel with your brand identity and packaging design, from the very beginning.

Here are the eight steps to building an FMCG brand that's ready for retail before it ever hits a shelf > https://www.greatergood-brands.com/insights/how-to-build-a-fmcg-brand/

Starting an FMCG brand can be an exciting and rewarding endeavor. However, it requires careful planning, strategic decision-making, and diligent ex*****on to succeed in a competitive market. In this article, we'll walk you through the essential stages of How To Build A FMCG Brand.

12/08/2026

📊 Running marketing activities without knowing what stage of the funnel you're activating is like driving without a destination.

The brands that build lasting commercial success don't just market – they move consumers deliberately from first awareness all the way to active brand advocacy.

Here's the five-stage framework every FMCG and CPG brand needs, with specific tactics for each stage and a free template to get started > https://www.greatergood-brands.com/insights/fmcg-marketing-strategy/

Looking for an FMCG marketing strategy which works? Here we outline a formula and share a FREE template to take consumers down the “path to purchase” – and show example marketing activities to fit each pillar. The goal is to pass consumers down this funnel and convert them into customers and b...

11/08/2026

📣 Looking to stay up to date with FMCG & CPG news and brand building insights?

Join our Building Better Brands newsletter >

Stay up to date with FMCG & CPG trends, strategy, retailing, brand insights & more with our FMCG newsletter.

11/08/2026

🍦 Heinz launched an ice cream in 2024. And consumers didn't bat an eye. That's what a well-executed brand extension looks like.

When a brand has earned enough trust in one category, it can carry that trust into the next. Line extensions, category extensions, vertical extensions.

Here's what each one means and the brands that have used them to completely redefine their industries >

https://www.greatergood-brands.com/insights/what-are-brand-extensions-5-examples/

In today’s dynamic market landscape, brands are constantly seeking innovative strategies to expand their reach and enhance their product offerings. One such powerful strategy is brand extension. But what exactly is a brand extension, and why is it significant?

10/08/2026

🗣️ Your brand looks distinctive. But does it sound distinctive?

The brands consumers feel genuinely connected to don't just have a recognisable visual identity – they have a voice so ownable you'd know it without seeing the logo.

Verbal branding is the strategic framework behind all of it – and most brands still treat it as an afterthought.

Here's why it matters more than you think > https://www.greatergood-brands.com/insights/what-is-verbal-branding/

Discover what verbal branding is and why it's essential for creating a compelling brand voice that resonates with customers, boosts recognition, and drives loyalty.

07/08/2026

🔥 Some brands could remove their logo entirely and you'd still know exactly who they are. That's what brand equity really means.

It's not just recognition. It's trust, emotional connection, and the kind of loyalty that survives a price increase, a rebrand, or a bad quarter. Building it takes time. Losing it takes far less.

Here's how to measure where yours stands right now > https://www.greatergood-brands.com/insights/what-is-brand-equity-and-how-to-measure-it/

Discover what brand equity is and how to measure it to boost customer loyalty, pricing power, and market success.

06/08/2026

⚡ You can have the best brand in your category. If your COGs are wrong, none of it matters.

Every pricing decision, every margin conversation, every investor pitch – all of it is built on one number. Get that number wrong and the whole business is running on a flawed foundation. COGs aren't just an accounting term. They're the heartbeat of every consumer brand that wants to scale profitably.

Here's the full breakdown > https://www.greatergood-brands.com/insights/what-are-cogs/

05/08/2026

📦 A three-metre cereal box in a train station does more for your brand than six months of paid media. Here's why.

Consumers ignore 99% of the messages hitting their feeds every day – but they will always stop, stare, and share anything spectacularly out of scale. Oversized marketing isn't a gimmick. It's one of the smartest attention strategies a brand can deploy – generating instant social content, organic reach, and brand memorability that conventional spend simply can't buy.

Here's why it works > https://www.greatergood-brands.com/insights/what-is-oversized-marketing/

Wondering what Oversize Marketing is and why it works so well? Learn why going big boosts FMCG & CPG salience, and avoid common pitfalls.