04/09/2026
Businesses evaluate ad spend monthly. Spend, measure, repeat.
Then they apply the same logic to SEO, get impatient at month two, and cancel right before it compounds.
SEO behaves like a hire, not a campaign:
→ The first 60 days are onboarding — audit, fixes, foundations
→ Months three to six are where output starts showing
→ Month twelve is where you would never let them go
You would not fire a good hire in week eight for not having yet transformed the business.
Judge it on trajectory, not on month two.
How many months in did you cancel last time — honestly?