Think Plus Ink Ltd

Think Plus Ink Ltd Graphic design company based in the East Midlands, England. Our work includes branding, literature, packaging, web design, and retail projects.

One of the biggest misconceptions in marketing is "A logo and a brand are the exact same thing." Whilst they work hand i...
07/10/2026

One of the biggest misconceptions in marketing is "A logo and a brand are the exact same thing."

Whilst they work hand in hand, here is how they actually break down:

Logo (The "Face"): The single mark or icon that people recognise.
Brand Identity (The "Soul"): Everything that gives your business personality (colours, typography, tone of voice and the overall vibe customers feel when they engage with you).
Brand Guidelines (The "Rulebook"): Your Brand Bible. It keeps your visuals and messaging consistent across everything from business cards to billboards.

Ready to take your business from just a logo to a full brand experience? Drop a message to chat with us today!

Mastering your brand files doesn't have to be complicated! Save yourself a headache with The 3 Golden Rules of Design Fi...
28/09/2026

Mastering your brand files doesn't have to be complicated! Save yourself a headache with The 3 Golden Rules of Design Files:

1️⃣ The "Crunchy" Test:
Zoom into your logo. If the edges look like a jagged staircase, it’s a Raster file (.JPG / .PNG). Avoid using these for large physical prints unless you want a pixelated mess!

2️⃣ The Transparency Hack:
Need your logo to sit cleanly on a dark background without an ugly white box around it? Always opt for a transparent .PNG or a Vector file.

3️⃣ The Colour Code:
• CMYK = Print (anything you can physically touch).
• RGB = Screen (anything you view on a phone or monitor).

Which file mistake do you see people make most often? Let us know in the comments!

Ever tried placing your logo over an image, only to end up with an awkward white box around it? Using the right file for...
24/09/2026

Ever tried placing your logo over an image, only to end up with an awkward white box around it?

Using the right file format makes all the difference for your brand’s visual quality. Check out The Think Plus Ink "Which File Do I Use?" Matrix:

🔹 .AI / .EPS | Vector
• Best For: Master files for printers, sign makers and designers.
• Resize: Yes, infinitely!
• Background: Transparent

🔹 .SVG | Scalable Vector
• Best For: Websites, apps and digital graphics.
• Resize: Yes!
• Background: Transparent

🔹 .PDF | Portable Document
• Best For: Print documents, brochures, business cards and proofs.
• Resize: Usually.
• Background: Solid or Transparent

🔹 .PNG | Raster
• Best For: Social media posts and Word docs (great for transparent logos!).
• Resize: No, will blur.
• Background: Transparent

🔹 .JPG | Raster
• Best For: Email signatures and basic web photos (smallest file size).
• Resize: No, will blur.
• Background: Solid (White)

Bookmark this guide so you always know which file to send!

As your business scales your message can easily get lost.When your website no longer reflects who you are or your team i...
17/09/2026

As your business scales your message can easily get lost.

When your website no longer reflects who you are or your team isn't on the same page, strategic design helps bridge the gap.

Graphic design brings clarity, giving your employees, partners and customers a unified vision to get behind.

Are you ready to align your brand identity with your business growth? Get in touch to find out how we can help you.

Thinking of using AI to generate your brand’s logo? Read this first. ⚠️When launching or refreshing a business, turning ...
09/09/2026

Thinking of using AI to generate your brand’s logo? Read this first. ⚠️

When launching or refreshing a business, turning to generative AI for a free or cheap logo can be tempting. But cutting corners on your brand identity often leads to major legal risks and hidden long term costs.

Before using an AI generated image as the face of your business, consider these three major pitfalls:

1. You might not actually own your logo
In the UK, guidance from the Intellectual Property Office (IPO) confirms that pure AI outputs lacking meaningful human creative control fail to attract standard copyright protection.
👉 The Risk: If you don't legally own the copyright, anyone (including a direct competitor) can copy your logo, and you won't have the legal standing to stop them.

2. High risk of trade mark & copyright infringement
AI tools generate images by analysing vast datasets of existing artwork. This means AI can easily churn out a logo that inadvertently reproduces part of another brand's registered design.
👉 The Risk: If your logo infringes on an existing trade mark under UK law, you could face strict cease and desist letters, substantial legal costs, or an expensive emergency rebrand that destroys your hard earned customer recognition.

3. Generic & derivative brand concepts
AI creates by predicting visual patterns from existing art, meaning it inherently produces average, derivative concepts.
👉 The Risk: If a prompt creates your logo today, a competitor can enter a similar prompt tomorrow and get something virtually identical. True brand trust is built on original craft and distinctiveness, not software patterns.

AI is great for brainstorming, but your logo is a core business asset. Investing in original design upfront protects your intellectual property and secures your brand’s credibility for the future.

"Free" AI logos — worth it or a costly mistake? Out of pure curiosity, I asked AI to create a logo for my agency, Think ...
04/09/2026

"Free" AI logos — worth it or a costly mistake?

Out of pure curiosity, I asked AI to create a logo for my agency, Think Plus Ink Ltd. (Check out the result in the image below!)

When you’re starting out or trying to cut costs, using a free generative AI tool to create a quick logo feels like a complete no brainer. It looks decent(ish), takes two minutes and doesn't cost a penny.

But here’s the reality: a brand identity isn't just a pretty image, it’s a long term asset.
It forms the legal foundation of your business, built to generate customer trust, drive revenue, and protect your long term valuation.

Cutting corners on your identity might save a few pounds today, but it risks far costlier legal and rebranding headaches tomorrow. Investing in original, strategic design is always worth it in the long run.

What are your thoughts on businesses using AI generated branding?

Let’s stop talking about "creative" and start talking about "results." We know you don't need "more content." You need a...
25/08/2026

Let’s stop talking about "creative" and start talking about "results."

We know you don't need "more content." You need a sales cycle that moves faster and a brand identity that actually supports your premium price point.

We aren't an agency that just wants to make things look cool for a design portfolio. We’re a business partner that uses strategic design to solve the exact headaches you’re facing every Monday morning.

If you’re a Marketing Director at a national firm and you’re tired of your visual identity holding your sales team back, let’s have a quick 10 minute chat.
No fluff. Just strategy.

Drop us a DM with the word "Audit" and let’s look at where the friction is in your pipeline.

"We’ll fix the brand next year." We hear this all the time from Marketing Directors and business leaders. But here’s the...
21/08/2026

"We’ll fix the brand next year."

We hear this all the time from Marketing Directors and business leaders. But here’s the harsh reality: "next year" usually comes after 12 months of missed targets, frustrated sales teams, and skyrocketing costs-per-lead.

An outdated brand is a quiet tax on your business.

You pay it every single time a warm lead goes cold because your website was too frustrating to navigate.
You pay it every time your sales team has to discount your service because the buyer didn't "see" the premium value from your pitch decks.

Strategic design isn't a vanity project and it isn't a cost. It’s a core investment that pays dividends every single time a sales rep opens their laptop.

Stop paying the outdated brand tax. Let's make this the year your visual identity actually accelerates your pipeline.

Struggling to recruit the next generation of top talent? Here’s the reality check:Gen Z and Millennials have grown up wi...
14/08/2026

Struggling to recruit the next generation of top talent?

Here’s the reality check:
Gen Z and Millennials have grown up with Apple, Airbnb, and seamless digital experiences. If they look at your company and see a website from 2004, they don't see a "stable career." They see a dinosaur.

Your website isn't just your digital storefront for clients, it’s the ultimate vetting tool for candidates.

If your digital presence looks outdated, top tier talent will assume your internal culture and technology are outdated too.

We help established businesses modernise their brand and digital presence. By updating how you look, you aren't just winning more clients, you’re winning the elite talent you need to serve them.

You can't attract future leaders with a legacy look.

Is your website helping your recruitment or hurting it? Let’s chat in the comments.

Instagram changed its logo this week. (not the icon you tap every day—just the wordmark at the top of the app.)When you ...
14/08/2026

Instagram changed its logo this week. (not the icon you tap every day—just the wordmark at the top of the app.)

When you have a product used by billions, the app icon is far too valuable to touch. People open Instagram by muscle memory for a colour gradient, not by reading the wordmark.

Changing the typography updates the brand for 2026 screens without disrupting user habit loops.

A good lesson in brand strategy: Update what needs refreshing, preserve what drives habit.

Did you even notice the change when you opened the app today?

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9 Potters Yard, 18 Potter Street, Melbourne
Derby
DE738HX

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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