03/09/2026
Last week our very own Millie took the hot seat at Cognates Online Networking online networking and delivered a social media session that went down a treat. π§‘
Millie is our graphic designer and social media manager and she spent the session cutting through the noise around social media for small businesses β no fluff, no "you need to go viral" chat, just practical advice that actually makes sense for local businesses.
Here are a few of the things she shared on the day:
π± You don't need thousands of followers. You need 40β100 people who trust you and live near you. That's the pile that pays your bills.
πΈ A slightly blurry photo of real work beats a perfect graphic you never get round to making. Consistent and boring beats perfect and abandoned. Every single time.
π 73% of people use social media to find a local business. 58% found a new business on socials in the first place. You don't need to be on every app β you need to exist on the one they check.
π¬ Count DMs, clicks and comments. Not likes and followers.
β° One post a week is 52 chances a year to get in front of the right person. One post a year is one chance.
The questions kept coming after the session wrapped up and Millie stayed on to answer every one of them β that's just what she does.
Huge thank you to https://www.cognates.network/ for having her. If you missed it and want the slides, drop us a message. π
π kangaroouk.com