03/04/2026
Search used to be simple: type a query, get a list of links.
Today the results page often answers the question before a click even happens. AI summaries, featured snippets and voice assistants are changing how information appears and how users interact with it.
SEO has traditionally focused on helping pages rank in search results and attract organic traffic. As search evolves, two additional approaches are gaining attention: AEO, which focuses on appearing in direct answers, and GEO, which focuses on how content is used in AI-generated responses.
This piece looks at how SEO, AEO and GEO differ and how search visibility is evolving as AI becomes part of the search experience.
Discover the shift in search visibility: https://cut0.io/seoaeogeoFB 🌐
Just a few years ago, search results were predictable: a user would enter a query and receive a list of links. Today, search engines increasingly provide ready-made answers directly on the page, and sometimes even generate them using artificial intelligence.