Forge and Smith

08/03/2026

The real value of AI comes from helping experienced teams make better use of their time and expertise.

Our latest article explores how AI can improve the website process while reinforcing the importance of strategy, business context, and human decision making.

AI can code a website. It can't make the strategic decisions that drive success. Here's where AI helps, and where you always need humans.

07/27/2026

Our latest article explores how data can help create clearer navigation, stronger user journeys, and a better website experience.

Website content should be structured around how people look for information, not how your organization is structured.

A 5-step framework for structuring content around how people actually look for it, and shorten the path to conversion.

07/20/2026

VGH & UBC Hospital Foundation serves many different audiences, each with their own goals and questions.

We partnered with their team to create a website that makes information easier to navigate while strengthening the Foundation's story and impact.

Read the full case study: https://forgeandsmith.com/case-studies/vgh-ubc-hospital-foundation/

07/15/2026

The AI conversation continues to move at a rapid pace.

Each month, Noise vs Signal highlights the developments we believe matter most for businesses navigating search, websites, and digital strategy.

Issue #2 is now available:

In the span of about three weeks, Google did three things to its AI answers, and they all point the same way. It put them under the same spam rules as the rest of Search. It gave you a report so you can finally see whether you show up in the AI results. And it…

07/13/2026

Brand consistency helps customers recognize your business and feel confident that every interaction will meet the same standard.

Our latest article explains how brand systems turn that consistency into trust and growth:

Brand systems are critical for evoking trust, building recognition, and driving conversions. Here's how to build one.

07/10/2026

Built the brand identity ✅
Built the website ✅
Backed by strategy ✅

See how it all started with Spark Mortgage: https://forgeandsmith.com/case-studies/spark-mortgage/"

06/29/2026

Traffic fluctuations are part of every website's lifecycle. The challenge is distinguishing between normal changes and issues that require action.

Our article explores the most common causes of declining traffic and offers practical steps to help you identify the real issue before making changes.

We explain 12 causes of an organic traffic drop, and recommend fixes to help you recover and start growing your traffic again!

06/22/2026

Growing companies often reach a point where their website no longer reflects the sophistication of their product.

This case study explores how we helped TrustFlight create a digital experience that better supports their business:

We craft custom websites for organizations in Vancouver and beyond! Here's our web design project for TrustFlight.

06/15/2026

Your website and social media strategy should complement each other, not compete for attention.

Our latest article explores how B2B organizations can connect the two to build trust, strengthen visibility, and create a more effective buyer journey.

B2B buyers expect a higher level of digital engagement than ever before. Learn how social media can boost the power of your website.

06/12/2026

Search is evolving quickly, and so is the way content gets discovered.

Businesses that want to stay visible need content that demonstrates expertise, answers real questions, and provides genuine value. Our latest article explores what writing for AI means in practice and how to adapt your content strategy.

Writing for AI search doesn't ditch SEO tactics – it adds new goals. Read on to get tips for how to get cited by AI search tools.