Brain & Code

04/03/2025

🚨 Keep your branding aligned across all subsites!
If your ecommerce site has multiple subsites or regional versions, ensure the header and footer stay consistent to avoid confusing users. A different navigation structure can disrupt trust and hurt conversions!

📺 Full teardown on YouTube: https://youtu.be/e8JD7YzcOYk
📩 Want your site reviewed? Submit here: https://brainandcode.com/submit-your-website/

04/02/2025

📞 B2B buyers call before buying. Make your phone number easy to find!

03/31/2025

Sliders = bad UX. Most users never click beyond the first slide. ❌
📢 Better approach: Use static hero images with clear messaging and a single focus.

📺 Watch the full teardown: https://youtu.be/e8JD7YzcOYk

03/27/2025

🔴 Small fixes = BIG wins. Don’t make users manually type promo codes. Hitachi’s site creates unnecessary friction—see how to fix it.

📺 Watch the full teardown: https://youtu.be/e8JD7YzcOYk

03/25/2025

🔎 Small UX details = BIG usability gains.
Hitachi’s megamenu readability issues create friction for buyers. Spacing, font size, and case styling make all the difference!

📺 Watch the full teardown: https://youtu.be/e8JD7YzcOYk

03/19/2025

A massive product catalog shouldn’t mean massive confusion.
B2B ecommerce sites like Hitachi have thousands of SKUs. How do you organize them effectively? We break it down in this teardown!

📺 Watch the full teardown: https://youtu.be/e8JD7YzcOYk

03/17/2025

B2B buyers want speed and precision when searching. But are you optimizing your SKU & part number search for maximum efficiency?

🔎 In our latest Hitachi UX teardown, we explore better ways to handle B2B product discovery.

📺 Watch the full teardown: https://youtu.be/e8JD7YzcOYk

03/12/2025

🌍 Selling internationally? Your ecommerce store needs to be multi-currency and tax-ready!

Our latest blog covers everything you need to start selling in new markets fast:
✅ Multi-currency pricing – how to set up and display local currencies
✅ Tax compliance tips – avoid penalties & ensure smooth transactions
✅ Best tools for Adobe Commerce, Magento, Shopify & WooCommerce

Ready to expand your business beyond borders? Read the full guide now!
👉 https://brainandcode.com/multi-currency-tax-compliance-ecommerce/

Selling internationally? Learn how to set up multi-currency pricing, tax compliance, and must-have tools for Magento, Shopify & WooCommerce.

03/10/2025

🔎 Smart search suggestions = faster conversions.
A well-designed autosuggest experience helps customers find products instantly instead of guessing.
We analyze how ASOS structures autosuggest search and how it could be further refined.

🎥 Watch the full teardown: https://youtu.be/Lv_5lMom7sQ

💡 Need a UX audit? Submit your site here: https://brainandcode.com/submit-your-website/

03/06/2025

🚀 Help your customers discover the latest trends!
Grouping trending and new arrivals at the top of your navigation steers users to high-converting products. See how ASOS does it and where it can improve!

🎥 Full teardown here: https://youtu.be/Lv_5lMom7sQ

💡 Submit your site for a teardown: https://brainandcode.com/submit-your-website/

03/05/2025

🇨🇦 Selling to the U.S.? Here’s What You Need to Know About the New Tariffs 🇺🇸
The latest U.S. tariffs on Canadian goods—and Canada’s response—are shaking up ecommerce. This means higher costs, new shipping challenges, and shifting consumer demand. But ecommerce merchants can turn this into an opportunity by expanding to new international markets, adjusting pricing, and optimizing logistics.

📢 We’ve got you covered!
👉 How to quickly start selling to new markets internationally
👉 How to update your pricing strategy to stay profitable
👉 How to optimize your store on Adobe Commerce (Magento), Shopify, and WooCommerce

🚀 Read our latest blog for actionable insights: https://brainandcode.com/us-canada-tariffs-ecommerce-strategy/

The US-Canada tariff war is affecting ecommerce businesses. Learn how to expand internationally, optimize pricing, and adjust shipping to stay profitable.

03/04/2025

💳 Keep checkout simple.
A newsletter signup during checkout? ASOS should keep the user focused on completing the purchase.

🎥 Full teardown here: https://youtu.be/Lv_5lMom7sQ

💡 Submit your site for a teardown: https://brainandcode.com/submit-your-website/