DNA - Dakis & Associates Inc.

06/24/2026

There’s one simple test for great event collateral:
- Does it act like a magnet?
- Does it pull people in, spark curiosity, make them change direction just to see what’s happening at your booth?

That’s the kind of design we create. Materials that attract, inform, and leave a lasting impression long after the event doors close.

If your next event needs a little gravitational pull, let’s talk.

06/20/2026

Just add sunshine and we’re officially in summer mode.

06/11/2026

The media landscape is cracking open, and something new is taking root.

Hamish McKenzie paints a future where creators grow their own ecosystems, communities choose depth over noise, and culture feels hand-tended instead of algorithm-harvested. It’s a vision of the internet not as a battleground, but as a garden; messy, alive, and full of possibility.

A fascinating TED talk if you’re wondering what comes after the chaos: https://bit.ly/4uwI4Qf

What if the polarizing mess of social media, clickbait headlines and addictive algorithms isn't a breakdown of media but a transition to something better? Substack cofounder Hamish McKenzie explores how independent creators are growing a new media "garden," where trust beats engagement metrics and a...

05/28/2026

Great leadership often starts with a simple shift in perspective.

In this Fast Company article, leaders share practical ways to challenge limiting mindsets, from letting go of perfectionism to embracing diverse perspectives and giving your team space to grow. Small shifts in how we think can unlock big changes in how we lead.

A thoughtful read if you’re looking to evolve your leadership mindset and build stronger, more resilient teams: https://www.fastcompany.com/91432797/20-ways-to-transform-a-limited-biz-mindset-and-fuel-leadership-growth

05/20/2026

Sometimes the point isn’t arrival, it’s direction.

05/15/2026

Long weekend plans: explore now, emails later.

05/05/2026

Choose your content destiny:
A) Safe, forgettable, template-based visuals
B) Consistent, polished content that finally sounds and looks like you
C) The kind of creative that stops a scroll, sparks engagement, and elevates your entire brand presence

If you’re aiming for B or C, we can help craft content with intention, strategy, and design that actually moves people. Drop us a line today.

04/27/2026

S*x, soap, and alcohol might sound like unlikely teachers but in Myriam Sidibé’s world, they’re the key to understanding how real change actually spreads.

Her TED talk is a masterclass in designing impact with empathy: noticing what people already do, honouring culture instead of fighting it, and choosing solutions that fit into everyday life instead of asking people to reinvent theirs.

A brilliant watch for anyone who wants to create work that truly matters: https://bit.ly/40PPWhQ

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to ...

04/21/2026

WANTED:
A creative accomplice who:

– Thinks with you, not just for you
– Challenges ideas in the best way
– Turns “What if?” into “Look at this”
– Brings strategy, imagination, and kindness to the table

If that’s the partnership you’ve been searching for, let’s chat!

04/15/2026

Curiosity may spark great marketing, but humility is what allows it to grow.

This Marketing Week article explores why the best leaders aren’t the ones with all the answers, but the ones confident enough to admit when they don’t know something yet.

A great read for leaders building cultures of curiosity and trust: https://bit.ly/4bb0yNi

Humility should be a key trait of all marketing leaders, especially at a time when they are under scrutiny and pressure to perform. Find the time, and encourage others to ask for help and acknowledge what they don't know.