09/02/2026
There's always someone saying the answer is more content. Post every day. Create more pages. More blogs. Feed the algorithm. Don't let people forget about you. And that makes a lot of sense for someone whose full time job is making content.
But most business owners have an actual business to run.
I'd rather see a business share two or three honest things a week than seven posts made because the calendar had empty spaces. Posting more doesn't work if you don't have something to say. If there's no point to the post, skip it.