ISTA Conference

ISTA Conference ISTA is an annual international conference covering the latest trends in software development and te

ISTA is an annual, international conference, devoted to the latest trends in software development and test automation. We are committed to support the development of quality standards in the field with focus on new technologies and best practices.

14/09/2026

🎟️ Haven’t got your ISTA Fest Edition 2026 ticket yet? Secure your spot now: https://istacon.org/

Take a peek behind the scenes of ISTA! 🚀

Ever wondered what it actually takes to put together ISTA? In our latest video, “The Making of ISTA,” we're taking you behind the curtain for an honest look at our journey. Streaming now on YouTube!

Meet the Minds: Get to know the team and visionaries working behind the scenes to bring ISTA to life.

Driven by Mission: Discover the core purpose that guides us and how we've grown over the years.

The Evolution: Learn what sparked the shift toward a new format - and how we embraced change and innovation while keeping the exact same practical value at our core.

Real progress comes from constant iteration. See how we evolved the format without losing what makes ISTA work.

👇 Watch the full video on YouTube now:

🔥 Burnout: fact, fiction… or the hidden cost of success?In high-performance environments, pressure is often part of the ...
10/09/2026

🔥 Burnout: fact, fiction… or the hidden cost of success?

In high-performance environments, pressure is often part of the job. But when does ambition turn into exhaustion? And have we started calling every difficult period at work “burnout”?

At ISTA Fest Edition 2026, Hristina Damyanova, Ralitsa Mihaylova, and Atanas Ganchev from Time and Space Psychological Centre will take the stage for an open conversation about the paradox of productivity.

Together, they’ll explore the realities behind burnout — from workplace culture and team dynamics to personal boundaries, resilience, constant connectivity, and the responsibility we all have for managing our energy.

💭 Can we build a culture of high performance without it coming at the expense of people?

Swipe through the carousel for a glimpse into the conversation — and join us for the full panel at ISTA.

📅 15 October 2026
📍 Sofia Event Center

🎟️ Get your ticket for ISTA Fest Edition 2026: https://istacon.org/

10/09/2026

We’re proud to have SiteGround as a Strategic Partner of this year’s ISTA Fest Edition, supporting our mission to bring the tech community together and create a space for knowledge, innovation, and meaningful connections.

SiteGround creates its own products for successful online businesses and stands behind more than 3 million domains worldwide. Every one of these products is built by an in-house team, including the wide range of AI features.

500+ engineers, designers, marketers, and visionaries work with startup energy on a global scale. Meet the people behind SiteGround's products on October 15 and learn more about their work.

A big thank you to SiteGround for being an important part of ISTA Fest Edition 2026 and supporting the community behind it. 💚

📅 15 October 2026
📍 Sofia Event Center

🎟️ Be there and experience ISTA Fest Edition 2026 with us.

Get your ticket: https://istacon.org/

How do you take AI from an idea to a production-ready system?We’re excited to welcome Dmitrii Ushakov, Senior ML Enginee...
09/09/2026

How do you take AI from an idea to a production-ready system?

We’re excited to welcome Dmitrii Ushakov, Senior ML Engineer at WebPros, to the ISTA Fest Edition 2026 stage! 🚀

With 8+ years of experience across different domains, Dmitrii specializes in building AI and machine learning systems from scratch — from ML algorithms and AI architectures to production-ready MLOps pipelines and LLM agent-based systems.

Beyond his work at WebPros, he also teaches AI productization at Product School and has shared his expertise at the Warsaw Data & AI Tech Summit.

Another great addition to this year’s lineup for everyone interested in building AI that works beyond the prototype.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Join us at ISTA Fest Edition 2026 and hear it live.

Get your ticket: https://istacon.org/

🎟️ Regular Tickets are now available for ISTA Fest Edition 2026!Missed the Early Bird? Your next chance to join one of B...
07/09/2026

🎟️ Regular Tickets are now available for ISTA Fest Edition 2026!

Missed the Early Bird? Your next chance to join one of Bulgaria’s key tech community events is here.

Regular Ticket — €144

Get ready for a full day of inspiring talks, practical insights, new ideas, and meaningful connections across AI, software engineering, QA, DevOps, cloud, cybersecurity, and more. 🚀

The agenda is live, the speaker lineup is growing — now it’s time to secure your spot.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Regular Ticket: €144
Get your ticket now: https://istacon.org/

See you at ISTA Fest Edition 2026! 💙

🇪🇺 AI Act fines of up to €35 million make great headlines. But what does the regulation actually mean for startups and S...
03/09/2026

🇪🇺 AI Act fines of up to €35 million make great headlines. But what does the regulation actually mean for startups and SMEs?

The answer is more nuanced — and for many Bulgarian tech companies, the real financial exposure could be significantly lower than the headline figures suggest.

In our latest ISTA Insights, we break down:
🔹 The three penalty tiers under the EU AI Act
🔹 How the SME calculation changes the maximum fine
🔹 Which violations are most relevant to software companies
🔹 What factors can reduce actual penalties
🔹 The practical compliance steps teams should be taking now

👉 Swipe through the carousel for the key takeaways, then dive into the full analysis on ISTA Insights.

AI regulation is no longer a future consideration. For teams building and deploying AI in Europe, understanding the rules is becoming part of building the technology itself.

📖 Explore more on ISTA Insights: https://istacon.org/articles/
And continue the conversation at ISTA Fest Edition 2026.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Get your ticket: https://istacon.org/

How is AI changing the way we approach software testing and automation?We’re excited to welcome Anton Turbinov, Automati...
02/09/2026

How is AI changing the way we approach software testing and automation?

We’re excited to welcome Anton Turbinov, Automation QA & AI Engineer at SiteGround, to the ISTA Fest Edition 2026 stage! 🚀

Bringing together QA automation and AI, Anton joins this year’s speaker lineup to share his experience and perspective with the ISTA community.

Another exciting voice added to an agenda exploring how AI is transforming the tools, workflows, and practices behind modern software development.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Join us at ISTA Fest Edition 2026 and hear it live.

Get your ticket: https://istacon.org/

🤝 Meet our ISTA Fest Edition 2026 Partner – Avenga Bulgaria!We’re excited to have Avenga supporting another edition of I...
01/09/2026

🤝 Meet our ISTA Fest Edition 2026 Partner – Avenga Bulgaria!

We’re excited to have Avenga supporting another edition of ISTA and joining us in bringing together the people, ideas, and technologies shaping what’s next.

Avenga is an international engineering firm helping businesses operate with AI at the core. With 6,000+ experts worldwide, we combine engineering expertise with AI-native thinking to turn ambitious ideas into real-world impact across industries, technologies, and markets.

Because we believe progress starts with people — their curiosity, ambition, and courage to make a difference. In Bulgaria, we’re building an AI hub where you can be part of this journey — shaping future-focused solutions while shaping what’s next for yourself.

A big thank you to Avenga for being part of ISTA Fest Edition 2026 and supporting the tech community. 🚀

📅 15 October 2026
📍 Sofia Event Center
🎟️ Join us at ISTA Fest Edition 2026 and experience a full day of technology, knowledge, and community.

Get your ticket: https://istacon.org/

What happens when AI agents become powerful enough to act - but not secure enough to trust?We’re excited to welcome Vale...
31/08/2026

What happens when AI agents become powerful enough to act - but not secure enough to trust?

We’re excited to welcome Valentin Hristev, Co-Founder at DojoBits.io, and Iliyan Petkov, Managing Partner at DojoBits.io, to the ISTA Fest Edition 2026 stage with their session:

💡 The Dark Side of AI Agents: Live Hacking Modern AI Applications

Get ready to explore the security risks hiding behind modern AI applications -brought to life through live hacking and real-world scenarios. 🔓🤖

If you’re building, deploying, or securing AI-powered systems, this is one session you’ll want on your agenda.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Join us at ISTA Fest Edition 2026 and see it live.
Get your ticket: https://istacon.org/

28/08/2026

🤝 Meet one of the organizers behind ISTA Fest Edition 2026 - Merkle Bulgaria!

Behind every ISTA edition are the people and organizations committed to bringing the tech community together - and Merkle Bulgaria is once again part of making it happen.

Merkle Bulgaria is a technology-driven company and part of dentsu, specializing in digital solutions, customer experience management (CXM), e-commerce, and marketing. With a strong focus on employee well-being and work-life balance, the company combines data, analytics, and latest AI tools to help global brands accelerate digital transformation and deliver impactful customer experiences.

📅 15 October 2026
📍 Sofia Event Center
🎟️ Join us at ISTA Fest Edition 2026 and be part of it: https://istacon.org/

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Boulevard Tsarigradsko Shosse 111, Sofia Tech Park
Sofia
1000

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