02/10/2026
The way guests find their next stay is changing. 👀
Our latest State of Outdoor Accommodation research found that around 30% of respondents use social media and influencers to help plan their next trip. For under 30s, that rises to around 50%.
Mim Mellors, our Director of Community and Content, shared the findings in last week’s Hospitality Learning Labs alongside Maud Bruyere, Customer Advocacy Manager, and Sandrine Zechbauer, Chief Marketing Officer.
They also shared practical tips on what to post, where to spend your time and how to make social easier to manage.
Watch the full session here 👇
https://hubs.li/Q04xysm00