28/10/2026
Real numbers or no numbers.
You will notice our case studies quote figures like 450%, 42% and 580%. Every one comes from the client’s own analytics, is checked with the client, and stays on the case study page where anyone can read it in context.
If we cannot verify a result, we do not use it. We would rather say nothing than round up. It is a simple rule and it is one of the reasons clients stay.