07/09/2021
Thé importance of engagement on social média
🌟 Likes
If your content stands out to someone, they will like it. This is the most common interaction and the one that people usually measure the success of their post by. The more likes you get, the more chance you have of expanding your reach and getting seen by more people. This is a vanity metric, it’s the only one people see. Your followers have no idea how much engagement you are getting from the interactions that give you the real insights into your post (see points 2 – 5).
📚Comments
If your post really engages the person looking at it, they may decide to comment. You can make it easier for people to comment by asking them a question or by telling them to reply with a yes or a no (or any other one-word answer). The more comments you get, the more likely it is that more people are going to see your post. This is why it’s important that you respond to any comments you receive!
👨🏼💻Shares
This is when your post is shared to someone’s story or sent as a DM to another Instagram user. This is such an important interaction as it means that your content is being put in front of someone else’s audience and could result is hundreds (or thousands) more eyes on your post. So, that one interaction could potentially lead to a much larger reach with more likes and followers as a result.
⚡️Saves
When someone saves your post, they have found your content so valuable that they need to save it to look back on it in the future. This improves the longevity of your post and also points out what type of content your audience is finding the most valuable. Saves are also tipped to be the metric the algorithm is using to determine how much reach your post gets, and even if it should rank on the Explore page
Information from:
https://www.strangesocial.com/which-instagram-interaction-is-the-most-important/
