What are the opening hours?

Monday 08:30 - 17:00 Tuesday 08:30 - 17:00 Wednesday 08:30 - 17:00 Thursday 08:30 - 17:00 Friday 08:30 - 17:00

SOMS Digital

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SOMS Digital

SOMS Digital (PTY) Ltd is a privately owned South African Digital Marketing Company in Sandton Gauteng.

Strategic Online Marketing Services (PTY) Ltd is a privately owned South African Online Marketing Company in Sandton.

20/10/2026

Have you started finalising your Black Friday strategy? 🛍️

Black Friday is the "Super Bowl" of the marketing calendar, and it's fast approaching. If your offers, creative and campaign schedule aren't locked in yet, now's the time to sharpen your messaging and calm those nerves.

Black Friday tip: target your existing database. 🎯
People buy from brands they trust and have bought from before, which makes email and SMS incredibly powerful. Use them to share your upcoming promotions and drive traffic to your website.

Keep these in mind:
✅ Be authentic and personal. Use their name, location and purchase history where possible.
✅ Clean your database regularly so you're targeting the right people.
✅ Remind customers why online wins: no long queues, no busy shops.

Don't leave it to the last minute. ⏰

13/10/2026

Meta just put a price tag on the good stuff. 💸

Meet Meta One: a new subscription across Instagram, Facebook, WhatsApp and Meta AI, with plans for individuals, creators and businesses.

The core experience stays free. But some of the pro tools are moving behind a paywall, including:

✅ Verified badge
✅ Scheduling Stories up to 30 days ahead
✅ Links in organic posts and Reels
✅ Exportable analytics
✅ More access to Meta Business Agent for customer replies on WhatsApp

Business plans start at $14.99 a month (pricing and features vary by region).

The takeaway? You don't have to pay if you don't want to, but if you want to get the most out of Meta, it might be time to "show Meta the money." 👀

08/10/2026

Tempted to run to ChatGPT the second you hit a content snag? 👀

Google is ending the era of ""AI slop"": low-quality, mass-produced content with no real value behind it. And the penalty for businesses? Lower visibility.

To be clear, Google isn't penalising AI itself. It's penalising the intent behind the content. What it wants to see is human expertise, original ideas, and content that genuinely helps your audience.

So use AI as a tool, not a shortcut.

01/10/2026

Update: WhatsApp's business platform now costs you. From today, 1 October 2026.

If you run customer service through the WhatsApp Business Platform (Cloud API), free service messaging has largely ended. Beyond the first 1,000 messages per business phone number each month, every free-form reply your team, chatbot or AI tool sends inside the 24-hour window is now billed, at the same per-message rate as utility messages in each country.

Utility templates sent inside the 24-hour window are now charged too.

Who's affected?
Only businesses on the API. If you use the WhatsApp Business App or WhatsApp Web, nothing changes.

What stays free?

Messages your customers send to you
* The first 1,000 delivered service messages per business phone number each month (unused messages don't roll over)
* Replies inside the 72-hour window opened by Click-to-WhatsApp ads

What to do now:

Check whether you're on the API or the app
* Work out your monthly service message volume per number
* Build the new costs into your customer service budget
* Resolve queries in fewer messages, since every reply past the free allowance now counts

30/09/2026

Meta wants you to sit back and let it handle the heavy ad lifting

If you’ve run a Meta ad campaign you know its ad placement option lets advertisers exclude certain Meta ad placements from their campaign. This means that if you don’t want your ad to appear in Instagram Reels or Facebook Search, you can opt out of those placements.

It seems that this option will disappear very soon. Meta is pushing advertisers to expand placements in order to let its automated system choose the most responsive display options for each ad. This means that Meta will be able to display ads from each campaign across any app, based on its system’s assessment of where your ads will best perform.

This may see advertisers have less input and force them to give up some level of control. This is set to roll out, but when, we cannot say.

14/09/2026

📢 Big changes are coming to Google Tag Manager.

GTM has always been the backbone of solid website tracking. Without it, you're basically flying blind on what's working and where to take your digital strategy next.

Google's rolling out a major update to bring everything together in one simplified, unified experience. Expect a cleaner interface that makes navigating settings, triggers, variables, templates and folders way more intuitive.

Google tags can now be upgraded into full GTM containers too, giving you access to debugging and version control.

But the real game-changer? Visual tagging (currently in beta for Google Ads purchase conversions). Just click directly on elements on your website to set up events and conversions, no manual configuration required.

The takeaway: measurement is getting more visual and way less technical. 🙌

31/08/2026

This week, we're spotlighting Ethne, our Account Manager, the person keeping client relationships strong, communication clear, and every project on track.

Her pick? P!nk 🎤

"She has always stayed true to herself, no matter what others think or say... she unapologetically stands up for her values, always encouraging people to embrace their individuality. P!nk reminds me that strength isn't about pleasing everyone, it's about knowing who you are and having the courage to stay true to it."

That same authenticity and confidence? It's exactly what our clients get from Ethne every day.

We loved sharing a piece of our team with you. Each story reminded us that strength looks different on everyone, and we're proud to have such an incredible group of women behind SOMS Digital 💜

28/08/2026

Women's Month at SOMS continues 💜

This week, we're spotlighting Marlena, our Social Media Manager, the person behind the content, the campaigns, and the consistency that keeps our brands running like clockwork.

Her pick? Amy Santiago 📋

"She is driven, organised, and always striving to improve herself... she proves you can be ambitious while still being kind, supportive, and authentic. Her dedication to personal growth and always wanting to be the best version of herself are qualities I aspire to every day."

That same drive and attention to detail? We see it in every campaign Marlena runs.

More SOMS women, more icons, coming soon 👀

21/08/2026

Women's Month at SOMS continues 💜

This week, we're spotlighting Shannon, our Multimedia Designer! She is the creative eye behind the graphics, videos, and animations that bring our clients' brands to life.

Her pick? Master Oogway from Kung Fu Panda 🐢

"He reminds me that true peace comes from letting go of what I can't control, trusting the journey, and embracing the present... he represents the kind of person I strive to be, calm, wise, patient, and at peace with life's uncertainties."

That same calm, intentional energy shows up in Shannon's work, every visual crafted with patience and purpose.

More SOMS women, more icons, coming soon 👀

19/08/2026

Your audience already knows you. The question is: are you doing enough to stay connected with them? 📩

Email marketing gives businesses a direct line to customers, without relying on algorithms or fighting for reach.

Your database isn't just a list of email addresses. It's a marketing asset.

Swipe to see why 👉

Address

9th Floor, Atrium On 5th, 5th Street
Sandton
2196

Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

Website

https://www.somsdigital.co.za/

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