SOMS Digital

31/08/2026

This week, we're spotlighting Ethne, our Account Manager, the person keeping client relationships strong, communication clear, and every project on track.

Her pick? P!nk 🎤

"She has always stayed true to herself, no matter what others think or say... she unapologetically stands up for her values, always encouraging people to embrace their individuality. P!nk reminds me that strength isn't about pleasing everyone, it's about knowing who you are and having the courage to stay true to it."

That same authenticity and confidence? It's exactly what our clients get from Ethne every day.

We loved sharing a piece of our team with you. Each story reminded us that strength looks different on everyone, and we're proud to have such an incredible group of women behind SOMS Digital 💜

28/08/2026

Women's Month at SOMS continues 💜

This week, we're spotlighting Marlena, our Social Media Manager, the person behind the content, the campaigns, and the consistency that keeps our brands running like clockwork.

Her pick? Amy Santiago 📋

"She is driven, organised, and always striving to improve herself... she proves you can be ambitious while still being kind, supportive, and authentic. Her dedication to personal growth and always wanting to be the best version of herself are qualities I aspire to every day."

That same drive and attention to detail? We see it in every campaign Marlena runs.

More SOMS women, more icons, coming soon 👀

21/08/2026

Women's Month at SOMS continues 💜

This week, we're spotlighting Shannon, our Multimedia Designer! She is the creative eye behind the graphics, videos, and animations that bring our clients' brands to life.

Her pick? Master Oogway from Kung Fu Panda 🐢

"He reminds me that true peace comes from letting go of what I can't control, trusting the journey, and embracing the present... he represents the kind of person I strive to be, calm, wise, patient, and at peace with life's uncertainties."

That same calm, intentional energy shows up in Shannon's work, every visual crafted with patience and purpose.

More SOMS women, more icons, coming soon 👀

19/08/2026

Your audience already knows you. The question is: are you doing enough to stay connected with them? 📩

Email marketing gives businesses a direct line to customers, without relying on algorithms or fighting for reach.

Your database isn't just a list of email addresses. It's a marketing asset.

Swipe to see why 👉

14/08/2026

Women's Month at SOMS continues 💜

This week, we're spotlighting Nosisa, our Digital Strategist, the person keeping our clients, our team, and our deadlines all perfectly in sync.

Her pick? Olivia Benson.

"She is such a strong advocate for justice... despite the emotional toll her work takes, she still always has the ability to do it with so much compassion and empathy.""Nosisa admires that Benson doesn't just do the job, she was called for it.

Honestly? Same energy we see from Nosisa every day, showing up with care, consistency, and heart, even when the pressure's on.

More SOMS women, more icons, coming soon 👀

12/08/2026

WhatsApp has started rolling out usernames, a feature that will eventually let people message each other without exchanging phone numbers. Usernames can be 3 to 35 characters, and businesses or creators can claim their existing Facebook or Instagram handle for consistency across platforms. Reservations are opening now, ahead of the full feature launch later this year, so brands can lock in their preferred handle before someone else takes it.

💡 Our advice: don't wait on this one. Go reserve your handle now, before your competitors (or a stranger with the same name) get there first.

07/08/2026

This Women's Month, we're celebrating the women of SOMS Digital by asking them one question: which TV character do you resonate with most?

Not because we're procrastinating on a Friday (okay, maybe a little) but because the characters we connect with often say something real about who we are and how we show up in the world.

First up: Lynn, our Content Digital Specialist 👑

Lynn picked Daenerys Targaryen and it makes total sense. Lynn builds campaigns from the ground up, keeps a sharp eye on compliance, and doesn't let a challenge intimidate her. Just like Dany, she's not afraid to start with nothing and build something powerful.

Stay tuned as we introduce more of the incredible women behind SOMS Digital this month 💜

05/08/2026

Looking for data-driven results from your Meta ads? Your attribution model matters more than you think.

Customers don't convert in one step - they see a social ad, search your brand, click a Google Ad, then buy weeks later. If you're only crediting the last click, you're missing what's actually driving results.

The fix: In Google Analytics, compare models like Data-Driven, Last Click, and Linear to see how social, SEO, and Google Ads are really working together.

Bottom line: If your channels aren't measured together, they can't be optimised together.

📈 Ready to see the full picture of your marketing performance? Let's talk attribution.

27/07/2026

🤖 There's no hiding from it – the machine revolution is in full swing.

According to WordPress VIP, nearly 30% of businesses are investing in AI search engines. But there's a catch... ⚠️ 42% of customers say they trust unattributed AI-generated answers.

So, what's a business to do? 🤔

Customers are embracing AI for quick answers, but they're still looking for brands they can trust. 🤝

✨ The solution is simple: focus on creating authentic, experience-led content that demonstrates real expertise.

💡 So, that means no more generic, AI-generated content. Instead, use AI to support your ideas, not replace your expertise.

21/07/2026