ET Artificial Intelligence Systems

ET Artificial Intelligence Systems Artificial Intelligence for Businesses. We build personalised AI agents

02/06/2026

Use Case for a Professional WhatsApp Messaging System
A small retailer selling specialized groceries uses WhatsApp to keep its customers informed of daily and weekly specials. They have about 600 subscribers who have chosen to opt-in to receive daily or weekly WhatsApps. The retailer has a sign at the entrance saying, "scan here to receive our specials".

It works!
The retailer says they get many people coming into the store each day asking about the specials.
They say many customers read and react to the WhatsApps.
If they could increase the number of subscribers, they know they would make more sales.
They don't really know.
They don't have analytics of how many messages are sent by day, by week, by month. They don't know how many are delivered, are read or when or if they are read before the special ends.

Either way they know WhatsApp marketing works.

However, they wanted more.
- They were worried that once they reach the limit of 1024 subscribers, they would have a problem and need to create a duplicate group which is an admin nightmare.
- They also wanted to enable 2-way communication with their customers.
- They are also very worried they will get banned by Meta for sending spam. It happened before they set up a group when the owner had thousands of contacts and used to send thousands of messages.
- Most of all they wanted some way to increase the number of opt-in members of the group.

What they really need:
1) A professional and best practice method: The WhatsApp API allows full control of all aspects of sending and receiving messages.
2) Their current method of sending messages to a group does not allow a customer to respond because everyone in the group will see the response. Nevertheless they do need a facility to receive messages from customers to make it formal 2-way communication.
3) A browser/app to send, receive and reply to messages so it's no longer on a phone. Multiple staff members should be able to see the messages and reply to them. This needs to be integrated with their own systems eg CRM.
4) They want to categorise customers and send bulk, but personalised and relevant messages.
5) An innovative and exciting way to increase subscribers: For example to send individual vouchers - if a customer subscribes for the first time they could offer a small freebie eg a chocolate. They guess a new “Subscribe here” sign in their store will push up subscribes from 2 per day to 10. They value a customer who opts-in to receive a WhatsApp marketing message at more than the R10 cost of giving a free chocolate.
6) They want to issue other vouchers.
7) They want analytics of how many and when each message is sent, delivered, read and vouchers redeemed.

They recognise there are costs, including a Meta/WhatsApp charge per message sent. The business values its customers more than the small charge they will incur.

They know WhatsApp marketing works

21/05/2026

WhatsApp without your phone.

Look, a phone is useful, but you cannot run your business on a phone if you are sending and receiving hundreds of WhatsApp messages per day in your business.

You need to use your desktop computer
You need multiple staff members to access the messages and respond to them - immediately, not when you get home.
You need to manage bulk messaging properly - groups are not good enough

The ET Messaging and Marketing System makes it easy for you.
See all WhatsApp messages on your computer
Easily send replies
Multi-user - staff can see and reply to business messages
Messages can be uploaded into your CRM

Never miss a lead again, never delay your customer again

19/05/2026

How important is WhatsApp in your business?

Are you still using WhatsApp for your business on your phone?

Many people run their businesses off WhatsApp.

Often in a business one person has it installed on their phone. Messages come through and the same one person reads it and replies. If there are a lot of messages, some get lost and never responded to or are responded to with a long delay.

They don't always get around to adding each message and sender to their CRM or leads or support system so they are throwing away potential business.

I know of companies that have a dedicated WhatsApp phone and by rotation various employees keep that phone for 24 or 48 hours at a time so someone can reply.

A phone to run WhatsApp is no longer needed!

WhatsApp can be run as a proper web app on a web browser. Multiple staff members can see that global inbox of WhatsApp messages on their PC.

WhatsApp is a genuine business tool.

Treat it that way.
Talk to me via WhatsApp 27836349393

14/05/2026

WhatsApp Marketing

WhatsApp is installed on more than 95% of smartphones in South Africa. It started off being used for messaging, but it has taken the voice market too. Remember VOIP? It was going to be the bext big thing and in business it has become that. However in the home and personal market WhatsApp takes precedence.

It's no surprise to see businesses using WhatsApp to talk to their customers. My local Pick n Pay sends me a daily message giving tomorrow's specials. Other supermarkets do so too. I read them and often our family makes a special trip to the shop for their specials.

WhatsApp Marketing works. It is easy to use. It is fast. The store can send 1000 messages in seconds. Most get read within 30 minutes. WhatsApp is what SMS was hoping to become.

WhatsApp Marketing is low cost and sometimes no cost.
The free tier allows up to 1024 members in a group.

WhatsApp Marketing allows a mixture of text and images, even video - though if you send video some customers without fast, low cost wifi will get upset and either unsubscribe or report you to Meta.
Meta will take action and sometimes even ban you if you send spam.
That's why it's important for your customers to choose to subscribe and to be able to unsubscribe.

All businesses need to include WhatsApp marketing into their marketing activities.
Small businesses are using WhatsApp quite well. A CEO can keep a list of customers on their phone and instantly send a message to a customer or to a group.

As the business grows and more people are involved it becomes an admin issue to capture cell numbers and get permission (ideally the customer should proactively subscribe).

As the business grows WhatsApp allows an easier way: Messages can be programmatically sent, rather than via a phone. Incoming messages from customers can be stored and also programmatically managed, auto-responded via AI or even added to your CRM.
Multiple staff can use a desktop browser to manage all incoming and outgoing messages and also reply to messages.

Yes, WhatsApp marketing works - virtually instantly.

09/05/2026

How to build up your WhatsApp messaging list.
It's so easy to get WhatsApp subscribers and then send them a regular WhatsApp marketing message.
1) Advertise your WhatsApp number, ideally as a QR code to make it easy for your customers to join your group.
2) Give them an incentive to subscribe. Customers love freebies, discounts.

This is how it could work for your business.
You advertise a QR code in your store and say for example, "subscribe and get a free Lunch Bar".
The customer scans the QR code which automatically loads your WhatsApp number and they press SEND on WhatsApp.

The system automatically replies with a menu and a welcome message that says "Welcome to our group. Choose Subscribe on this MENU and get a free Lunch Bar".
The customer chooses SUBSCRIBE and the system replies. "Here is your free Lunch Bar. Give the cashier this code 233457 and they will give you your reward."

The customer goes to collect their reward.
Tomorrow you send a marketing message consisting of text and images to all subscribers, for example "our specials today are......"
At any point you can offer additional rewards, discounts.

YOU WILL MAKE MORE SALES

WhatsApp Marketing without getting banned.The ET WhatsApp Marketing System follows Meta’s official requirements, allowin...
08/05/2026

WhatsApp Marketing without getting banned.

The ET WhatsApp Marketing System follows Meta’s official requirements, allowing businesses to send personalised bulk WhatsApp messages safely and professionally.

✔ Send thousands of WhatsApps in seconds
✔ Full 2-way customer communication
✔ Send specials, news, promotions and updates
✔ Customer subscribe/unsubscribe management
✔ Grow subscribers using QR-code promotions and voucher rewards
✔ Affordable even for small businesses

Example:
“Scan this QR code, subscribe on WhatsApp and receive a free voucher.”

Turn your customer list into repeat business.

WhatsApp Keith on 083 634 9393 for more information.

What's up with WhatsApp?WhatsApp is a very popular tool for direct marketing. - It's widely used - A message is opened a...
07/05/2026

What's up with WhatsApp?
WhatsApp is a very popular tool for direct marketing.
- It's widely used
- A message is opened and read far quicker than email or SMS
- It's low cost - sometimes free

That's why many businesses use WhatsApp to keep in contact with their customers.
- to give them special offers
- to keep them informed
- to answer questions and make sales

It works!

Unfortunately many businesses make a mistake with WhatsApp
- They send out spam
- They get banned

They use groups.
- Groups are limited to 1024 members so if you have more customers (subscribers) you have to use two or more groups
- They do not allow proper 2-way private conversations. Imagine sending out a WhatsApp to your customer but not allowing your customer to WhatsApp you back to place their order!

There is a better solution.
The ET WhatsApp Marketing system
- The ET WhatsApp Marketing system allows tens of thousands of subscribers.
- It follows Meta subscribe/unsubscribe requirements.
- It allows full 2 ways private conversations
- It allows bulk, personalised WhatsApp messages: "Dear John, I want to tell you about our special offers today. Reply if you want to order”
- It allows incentives to get customers to subscribe
- Its dashboard allows multiple staff members to monitor and manage incoming orders and messages.
- It's even easier to use than WhatsApp on your phone!

What is the value to you to be able to send a WhatsApp to 5 000 people instantly?
How many will place their order today? 10%, 15%, 30%? 500, 750, 1500?
Can you afford NOT TO use WhatsApp?

WhatsApp Keith on 083 634 9393 to get started

05/05/2026

How, do you manage incoming leads?
You get a WhatsApp.
What do you do?
Reply instantly?
Add it to your CRM or other system?
Follow up with the potential customer?
Add them to a mailing list?
Encourage all customers to subscribe?
Send regular messages to potential customers and existing customers?. ?
Allow them to unsubscribe?

Look, when you're not to busy a manual process is fine. Once you start receiving 5 or 10 WhatsApp messages a day - in addition to emails, telephone calls, web enquiries, Facebook enquiries, Instagram enquiries - your manual process is unmanageable.

Our systems help you grow your business.
Incoming WhatsApps are automatically added to our dashboard. You can reply at your desktop.
This database grows each day. You can then send one message to all your contacts or a certain category of contacts - instantly.
You are not bound by the Meta limits - you can send 10 000 messages, if you wish, at a tiny cost per message. Customers can reply to you, not the group retaining confidentiality.

It's all automated, you need do no technical work.
Talk to Keith today on 083 634 9383 if you want to grow your business.

22/04/2026

How to Print Money in Your Business

How do you do your marketing?
Social media: Facebook? Google? Instagram?
Web site?
What about direct marketing? Emails to customers, WhatsApp messages?

What is a customer's WhatsApp number worth to you?
They are already a customer! When you talk to the customer via WhatsApp it is easier to get them to spend more with you. They know you, they trust you. They like using WhatsApp. All you need do is tell them what you are selling to get them to spend today. How much will they each spend? R100? R500? R1000? Let's go low and assume R25 on average per customer.
Imagine sending a WhatsApp message to 2000 customers and they spend R50 000?
Feasible? Yes.
Imagine doing it once a week and getting an extra R200 000 per month.
Feasible? Yes.

Look, marketing is a numbers game. Once you have your strategy all you need is to increase the number of people you talk to. If you could WhatsApp 3000 customers four-times per month, then using the same ratio and my assumptions you are increasing turnover to R300 000 per month.
Rough cost to you: R10 000 per month. Based on our low service fee and unfortunately Meta, owners of WhatsApp, will charge you about R0.70 per message.
R10 000 cost vs R300 000 extra turnover?
What's great about WhatsApp messaging is you can start with low numbers of customers and pay low costs.
Only as numbers increase will your costs increase.
They will only increase because profits have increased.

AI LLMsI think of LLMs as Excel for words.What?Think of Excel. You use it to type numbers and then process those numbers...
20/04/2026

AI LLMs
I think of LLMs as Excel for words.
What?
Think of Excel. You use it to type numbers and then process those numbers. Add them up, average them, multiple by a growth rate to get next year's numbers, turn them into a graph to display them. You summarize numbers. Transform them.

If you know Excel well you also know that you don't have to type or capture or copy those numbers. You can connect to the numbers via your network or the cloud. For example you can connect to JSE share prices, company income statements or your own sales without having to capture. The benefit is it saves time, improves accuracy and updates automatically.

Your Excel helps transform those numbers into something you can use, analyze and understand. If the basic numbers are accurate!
Let me repeat that: IF THE BASIC NUMBERS ARE ACCURATE!

AI LLMS do the same. They are connected to lots of words. You can ask AI to put those words together into a sentence, paragraph or whole document. You have to ask in the right way. You cannot ask for Tailor Swift's latest song and expect to get oil output in the gulf. Everyone would say that's the most ridiculous thing they've read today - but that's exactly what is happening. People are asking AI to connect to words, not knowing what to ask and getting concerned when the words come out wrong.

If you used your Excel to connect to my company's income statement, but were actually expecting the financials of say Vodacom, you'd be slightly disappointed at their low income and profits.

Of course you'd know instantly that your Excel was connected to the wrong company.
That's exactly what happens with AI. If you connect to the wrong words, you will get the wrong sentence back. That's also why most articles written by AI look similar. Of course you could ask AI to write an article in the style of William Shakespeare and it will be different.

That's why we like managing our own words.
WHAT??
Yes, we collect the right words, eg for an AI Agent that does customer support or has product knowledge about a specific product for about a specific company. If you use one of our agents that has been given the right words and someone asks about Tailor Swift, our agent will say "I can't help you that that request, but I do know everything about eg ###PaintCompany###". Then if the person asks about DifferentPaintCompany it will re-direct back to the original PaintCompany.
Basically the company controls its own narrative. It decides what it wants to give to its customers. If it gives wrong information, it will lose business so it does have an incentive to be accurate and useful to its customers.
The generic AI LLMs want to try to get it right, but since they source their knowledge from a wide range of sources it gives the most common answers, not necessarily the best answers.

They source a lot from REDDIT. Yes, there's a lot of good stuff on Reddit, but would you trust Reddit unconditionally?

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