ET Artificial Intelligence Systems

14/10/2026

Most small businesses I talk to think "marketing" just means SEO, Google Ads, or Facebook Ads.

While advertising is great, so many forget the foundational step: Are your existing profiles actually accurate?

I was recently looking at a local venue online and found a masterclass in digital inconsistencies:
Google Maps website link: Broken / leads to a dead page.
Email contact: One profile listed a legacy .co.za address while another listed a domain email.
Phone numbers: Google Maps, Facebook, and the actual website all had different phone numbers listed.

Before spending any money on ads or launching new campaigns, run through this 15-minute digital health audit:

1. Search like a customer
Google your company name.
Now, Google what you do without using your company name (e.g., "family restaurant near me"). See where you land.

2. Audit your Name, Address, Phone
Are your phone number and address identical on Google Maps, LinkedIn, Facebook, Instagram and your website?
Check operating hours

3. Test your primary links & forms
Does your website link on Maps/Instagram actually load?
Submit a test inquiry on your contact form. How long does it take your team to reply?

4. Check your email branding
Are you still using legacy ISP emails (.co.za, .com, .net) on public listings alongside domain emails? Pick one central, professional inbox.

5. Check your primary social pages (Facebook, LinkedIn, etc.)
When was the last post? How many followers do you have? How busy is your page?
Are there unread messages or unanswered comments in the feed?
Check response times

6. Query AI engines
Ask ChatGPT, Claude, and Gemini: "What do you know about [Your Business Name]?"

The Bottom Line: You don’t need to rush into launching new marketing campaigns or redesigning your site today.

Start by fixing what's already out there.

07/10/2026

What do you do when a WhatsApp for your business arrives on your phone?
- You answer if and when you can?
- You forward it to someone else with the request they reply?
- Someone ends up replying?
- Do you email it to yourself or someone else?

This is not good enough!!

Best Practice
- As it arrives the message gets added to your CRM or your business database
- It is available for all authorised employees to see and reply to
- It gets replied to using a more convenient PC/laptop, not necessarily a mobile phone
- Multiple people can reply and can see all communication with this person
- The message does not remain on a mobile phone, but is inside the company database.
- If an employee leaves the company they do not walk away with the customer details and all conversations.
- The message can be followed up.
- If the person replies it will go to the same place and can be seen.
- The person customer or lead can be categorised and regular automated or manual WhatsApp message can be sent.

07/10/2026

I'm very interested in customer experience (CX). Not only for software, but for how the customer experiences the whole visit to your business.
Is it easy for your customer to navigate their way through your store?
Is it easy to find an item?
Is it easy to get to pay?
Is it easy to get the item delivered? Or returned?
Is it easy to order on-line or by telephone, or email?
Is it easy to setup/unbox/install the item?
Is it easy to earn loyalty points? And redeem them?

Usually after the 2nd visit things become clear. It's the first, the initial visit that counts. If the first visit turns me off the business, there will be no 2nd visit.

Let me give an example of where both visits worked. Long ago I had heard of The Courier Guy and their collection lockers. Someone sent me a parcel with an address and a PIN. I wondered how it would work and when I arrived I saw a blank screen (now I know it was a screen saver). For 5 seconds (which seemed like ages) I wondered what was wrong, then touched the screen, saw 2 options Collect and Deliver. I pressed collection, it asked for my PIN and seconds later I had my parcel.

Another example: during a trip abroad I visited a supermarket that had self checkout. This seemed intimidating especially with a whole lot of customers waiting behind me, so I went to a cashier. It made sense for the supermarket to offer both options. The 2nd visit was fine to use self checkout. It was an example of where the supermarket understood the difference between an initial visit and a subsequent one.

A great example of bad customer experience is Home Affairs in Randburg. A huge parking lot, people milling around directing you, offering to take photos. Then once you are inside, not one sign telling you where to queue, where to even ask, eg where the collections are as opposed to applications, passports, IDs, births etc.

In your business, have you ever tried to act as if you had never visited your business, never called them, never had to follow your own procedures? And seen how difficult the first interaction is? What did you do about it?
Even driving into your parking lot and knowing where to park. Knowing where to go.

Don't think that your business, your on-line store, your software is easier to navigate for first time customers UNTIL you have checked with them.
Then make it easier for your CX.

Of course software is a whole new ballgame. Some of your software is so incredibly powerful, but so complex that you turn off potential customers.
To prove my point why is Google so popular? Why is ChatGPT so popular?
It is because your initial contact with them is a single prompt: type one word or one phrase and it does what it's supposed to do. No setup or configuration. Just one word or phrase

Can I go to your business and say one sentence and get what I need?
If not, its not my fault, its your problem.

Do you want me to act as your first time customer and tell you my CX in your business - what worked and what didn't?

06/10/2026

We work from an office, but also from home, like many small businesses.
When we are at the office, sometimes no one is home and vice versa.
This plays havoc with getting deliveries from suppliers.

One supplier told me today they will deliver before 4:30pm.
My suggestion, and I know it will make all customers very satisfied, is the company sends a WhatsApp to keep us informed as to when a delivery is likely to take place.
One short WhatsApp sent from the dispatch department as they are packing the vehicle: "Dear Keith, your order has been loaded and is likely to be delivered between 10am and 12 noon".

Not sent from a phone, but from a desktop PC so multiple staff can monitor and send WhatsApps.

If the driver has finished one delivery he may send an automated or manual message to his dispatch "Delivered to John". The dispatch can then manually (or automatically) send a message "Keith, your delivery is next". This takes 20 seconds.

The work involved is negligible, the cost is tiny, easy to train and monitor staff and almost no systems changes need be done (until the company is ready to fully automate it).

The benefit is happy customers.
Happy customers = repeat business

26/09/2026

Everyone that has a business uses WhatsApp.

Not only you, but all your customers too.

Do you send a WhatsApp to customers thanking them for supporting you?
Are you collecting your customers mobile numbers and are you marketing to them?
Are you benefiting from repeat business rather than wasting money on trying to advertise to new customers?

Be honest!
Not to me, but to yourself.

WHY NOT! What's your excuse?
- I don't have time
- I don't know how to do it
- It's too much effort
- It's too expensive

Note that the one excuse you don't use is "it doesn't work", because you know it does. Sending a thank you note makes your customer happy.
Sending a reminder to visit you again brings in more business, your name and your brand back to the forefront of their mind.

If you are any good at what you do, then asking for a referral is good business and it works to bring in more business.
The best business, the easiest and fastest way to get more business is Repeat, Recurring, Regular and Referral business.
WhatsApp is the low-cost, fast way to get more business. Your customers will read your messages within 3 minutes and could call or visit you within the hour.

Still making excuses, or are you convinced to send a WhatsApp to Keith on 27 83 634 9393 to get started?

23/09/2026

The more I look at WhatsApp marketing, the more impressed I get. It's so easy and works very successfully.

I have written a Small Business Guide to WhatsApp marketing. Send me a WhatsApp on 27 83 634 9393 and I'll send it to you.

17/09/2026

The million dollar question!

How do you get more business?

There are multiple answers and they can genuinely be worth a million dollars.

You already know most of the answers:
The biggest answer is to be prepared to implement the solution.

– Don’t say “YES” unless you are about to send me a message to help you!

Let me give the first answer:
Agree to implement a working WhatsApp marketing system.

“How” and what will it cost?
“How” is easy – you let me help you.
What will it cost? Less that the million dollars or whatever profit you make from our intervention.

What do you have to do?
Be prepared to work hard and clever – and co-operate.

How does it work?
If your monthly turnover is between R100 000 and R2 000 000 then contact Keith on WhatsApp 27 83 634 9393

I can only take on another 10 clients this year.

08/09/2026

What happens when people fill in your form on your website?
- Do you get an email?
- What do you do with the query? Email back, and then forget about it?
- Does it get added to your business system or CRM?
- Do you have a system that keeps track of all leads and follow up?

- What about a business related WhatsApp message? How do you handle it?
- Does it stay on your phone?
- Do you add it to your business system/CRM to follow up regularly?

What happens when you or the person managing WhatsApps leaves the company?
- Does the message and contact leave with them?

How long does it take you to reply to a form query, email or a WhatsApp?

Are the above processes manual or automated?
- How much time does it waste capturing data?

Call now to connect with business.

07/09/2026

Month end Reporting is Stuck in the Dark Ages

Most organisations sit on mountains of data referencing sales, expenses, staff, customers and stock. Yet only analyse it once a month or quarter. By the time the report reaches the boardroom, the data is already outdated.

Keith Levenstein, MD of ET Artificial Intelligence Consultants, says this delay is no longer necessary: “Exco and Board meetings generally look at outdated management reports. They provide historical data, not current data as of today.”

With AI, leaders can get real-time answers the moment they need them — even on WhatsApp:
• Which branches are underperforming this week?
• Compare diesel costs against new drivers.
• Show sales vs staff turnover over the last 6 months.

No more waiting for month-end. No more outdated Excel reports. Ask in plain English. Get the answer instantly.

Real-time alerts and analysis let you spot problems before they become expensive crises.

Contact Keith Levenstein: 083 634 9393
Website: https://lnkd.in/eZvWmC8t
Email: [email protected]

07/09/2026

My thoughts about WhatsApp in marketing.

WhatsApp marketing is where many people are looking at opportunities because it works.

WhatsApp communication is where it starts.
A potential customer sends a WhatsApp enquiry, via a website or from Facebook or Instagram etc.

That message must be added to the company's CRM or other system and not simply remain on a person's phone.

The number and name of the customer belongs to the company, not an employee!

It must be responded to instantly, not when someone looks at their phone.
We use AI for this and if necessary an employee should follow up afterwards.
Not via their phone, but using a proper WhatsApp system connected to the CRM.

This database forms the basis of WhatsApp marketing - personalised, categorised customers to receive useful and relevant marketing messages.

It's easy to build up a large list of customers and people enquiring about your business.
The bigger the list, the more business you will get from WhatsApp marketing.

It's low cost, quick to set up and reaches your customer instantly.