Meraki Graphic Design

01/04/2015

It's been delightful working on photography studio The Little Tripod's logo and business card - check it out :)

06/03/2015

So inspired after watching this fantastic video clip! The way in which digital story telling, immersive theatre and traditional illustration is combined has quite a mind blowing end result...

https://vimeo.com/75460725

www.facebook.com/adandypunk Excerpts from an immersive art gallery show, in which the audience are surrounded by illustrations. Projection mapping brings the…

27/02/2015

What a pleasure working on this cheerful animation invitation for little Cebo’s first birthday! To exited Mommy Zandi and dear Aunt Nonki - may you continue to share in the joy your little bun brings you in her new year to come!**

27/02/2014

27/02/2014

Logo

27/02/2014

27/02/2014

This is an additional project that was inspired by the informal/illustrative billboard campaign developed. This is a series of welcome and good-bye signs which people pass by as they drive on the main road of the farm premises from the entrance to the offices and back.

27/02/2014

This is a project done for one of South Africa’s leading Brahman Farmers, Mr Jan Van Zyl, founder and CEO of Kroonvee.

The initial brief was to create simple billboards using photographs of the prize Brahmans on the farm. Looking at the business’ logo provided I discovered that the general shape of it can resemble the head of a Brahman, all it needs is ears to complete the picture! After showing Mr Van Zyl a doodle of this idea – he was quite intrigued by it and saw a lot of potential in this concept. Being the only cattle breed with long droopy earlobes, this visual captured the 2 core elements Mr Van Zyl wanted to bring across to the market – ‘Brahmans’ and ‘Kroonvee’. I was encouraged to take this further as an additional marketing plan to draw attention to this brand. I started playing around with the copywriting using general words/impressions/idioms consisting of the element ‘ore’ (Afrikaans for ‘ears’) and came up with a number of quirky catchphrases to compliment the established visual.

This advertising campaign is very controversial compared to others in this industry – it makes use of both humour and abstract imagery to make an impression on passers-by, rather than mere photographs and contact details. Based on feedback, I heard that it made a very definite and impactful impression on prospective clients and all the farmers of the region.

27/02/2014

This is a project done for one of South Africa’s leading Brahman Farmers, Mr Jan Van Zyl, founder and CEO of Kroonvee.

27/02/2014

27/02/2014

27/02/2014

4 Life Logo