Studio Vanta

Studio Vanta Build a brand that stands out.

The best part of building a brand isn’t the strategy deck. It’s watching it show up in the world.For ResQ Bites, that me...
22/07/2026

The best part of building a brand isn’t the strategy deck. It’s watching it show up in the world.

For ResQ Bites, that meant taking the same system across packaging, merchandise, an app icon, and a full UI, and having it still feel like one brand no matter where it landed. That consistency is the actual hard part. Anyone can design a nice logo. Building a system that holds together across a hundred different touchpoints is the real work.

By the time we wrapped, the founders told us the final identity captured their vision better than they’d expected, without a single note to give.

Projects like this are why I do this work. Not for the logo. For the moment a brand stops being an idea on a slide and starts being something people actually recognise, trust, and want to be part of.

Full Branding Service & UI/UX Design

For ResQ Bites, I built the palette around a warm, punchy orange and a deep, grounded green. Orange for energy and gener...
22/07/2026

For ResQ Bites, I built the palette around a warm, punchy orange and a deep, grounded green. Orange for energy and generosity. Green for growth and freshness. Paired together, they read as optimistic without tipping into naive, which mattered for a brand built on rescuing something rather than pretending waste doesn’t exist.

Photography leads the brand. Real food, real people, real community, because those things deserve to be shown as they are. Illustration only steps in to say what a photo can’t, kept soft and rounded on purpose, because kindness needed a shape too.

Even the tone of voice had to hold both sides of the story at once. The impact of food waste, and the impact people can make when they choose to be part of fixing it.

Full Branding Service & UI/UX Design

I had the opportunity to build the full brand identity for ResQ Bites, a platform that connects local businesses with ev...
22/07/2026

I had the opportunity to build the full brand identity for ResQ Bites, a platform that connects local businesses with everyday consumers, turning surplus produce into affordable, sustainable meals.

Food waste is one of those problems that’s easy to hear about and hard to actually feel. The scale is enormous, tonnes of good food thrown away every day, but big numbers don’t move people.

So before a single visual was made, I built the strategy around five words: sustainability, community, quality, affordability, transparency. Every choice that came after, colour, tone, photography, had to earn its place against that list.

The brand needed to feel optimistic, not guilty. Warm, not worthy. ResQ Bites isn’t asking people to feel bad about food waste. It’s giving them an easy, affordable way to be part of the solution.

That distinction shaped everything. It’s the difference between a brand people tolerate and a brand people actually want to use.

Full Branding Service & UI/UX Design

Here are my top tips and tricks - my secret arsenal
24/03/2026

Here are my top tips and tricks - my secret arsenal

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Pretoria

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Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 15:00

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