01/02/2021
THE 5 ELEMENTS OF SUCCESSFUL MARKETING
1. It’s targeted
Defining your target market helps you to focus your marketing efforts on people who are most likely to buy from you.
This strategic approach not only saves you time, money and effort, it also helps you to understand your potential customers better, personalise your marketing approach and identify where to find them.
2. It appeals to emotions
Emotion sells. Every purchase decision we make is based on what a product or service will give us, save us, do for us, make us feel or help us become. We buy on emotion and then justify with logic.
3. It proves your value and claims
People need to see the proof in your claims before they believe them. The best way to do this is with testimonials and case studies. Better yet, make sure the testimonials and case studies address common objectives customers have.
Testimonials add credibility. They’re from real clients talking about real experiences with your business. So let your customers tell your potential customers what they value about your service or product. After all if it appealed to them it will appeal to others, too.
4. It’s customer-focused
One of the most common marketing mistakes business owners make is to make their promotional material all about them.
Your customer doesn’t care about you. Instead they want to know what is in there for them. What can you give them that no-one else can and how you can solve their problems and meet their needs?
5. It calls them to act
Develop a strong call to action – what do you want your potential customer to do once they have finished reading or hearing your message?
Once you work out exactly what action you want them to take, call them to do it while offering them an incentive like a discount, time limited offer or emotional pull.
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What have you found makes your marketing successful?
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