EFT PAY Gateway

14/02/2018

Happy Valentines from the ladies at EFT PAY

02/02/2018

Wetlands are areas where water covers soil all or part of the time. Wetlands are important because they protect and improve water quality, provide fish and wildlife habitats, store floodwaters and maintain surface water flow during dry periods.

Wetland conservation is aimed at protecting and preserving areas where water exists at or near the Earth's surface, such as swamps, marshes and bogs. Wetlands cover at least six per cent of the Earth and have become a focal issue for conservation due to the ecosystem services they provide.

01/02/2018

“I think there is beauty in everything. What ‘normal’ people would perceive as ugly, I can usually see something of beauty in it.” — Alexander McQueen

30/01/2018

Why payments need to change

Who can’t say that the younger generation often ‘Grinds their Gears’. It’s the age-old debate of who knows best. It can be said that the baby boomers understand the business handshake more than the rest, and Generation X can be resilient to a fault, but Generation Y is getting a lot of criticism for their ‘modern’ approach to business. So why should payments change to accommodate this?

Business is business and its all about the money. Simply put. If you can’t adjust the way you sell, then the new generation won’t buy. Retailers and brands alike are already gearing up for the Gen Z entering the working market. So, if your business is not catering for Gen Y, you might already be too late. This is the new age of online shopping, convenience over price and speed trumps all other requirements. The impatient Millennials are in fact opening a world of opportunity. You don’t need to spend millions convincing them of anything they already think they know. Rather focus all effort on making sure what is presented to them can make their lives easier. This is way eCommerce innovation is critical and it's why we need to be investing in faster payment methods.

As for Gen Z. According to a recent international survey, these young adults, ranging between 17 to 22, are already big influencers when it comes to family spending. They might not be earning the cash, but they are surely spending it. Where we use to build tree houses, these guys are building apps! Retailers everywhere need to prepare themselves for these ‘Millennials on steroids’. So, get those online channels up-to-date.

30/01/2018

25/01/2018

5 Reasons to accept Bitcoin

Bitcoin, the dreaded term that can get a heated conversation going inside a mortuary. If we could all just agree to disagree life would be a dull place indeed. We at EFT PAY agree with Darwin in that diversity truly is the spice of life and therefore chose to supply this option to our merchants. If that did not sell it, here are five additional reasons why Bitcoin payment should be offered on your online store.

1. Lower transaction fees
Everyone knows that credit card fees are rather high and payment plugins, like PayPal, can charge up to 4% per transaction. With Bitcoin, on the other hand, you can choose how much you are willing to invest. There’s even a zero fees option if you are willing to wait for your intake. This is a more flexible approach to payments and rather refreshing.

2. Increased Conversion
There are no downsides to having Bitcoin as a payment option on your site. More customer selections equal better conversion. Sales are all about need fulfillment and satisfying customer requirements. And there is a strong ‘Like’ for bitcoin right now

3. Zero Chargebacks
Customers pay from their wallet to the store, no reversals. With the possibility of fraud depleted, even the most ill-equipped merchant can take a chance at extending their range to the online customer.

4. Customer privacy
Lack of customer information can be a benefit, not a downfall. Yes, we all want to be secure when it comes to payments, but our primary focus will always be MONEY! And more is better. Bitcoin payments allow customer anonymity which increases the number of users, which in turn increases your conversion rate.

5. It’s Trending
And the real reason we provide this service - It’s really hot right now!

A revolution has started, and you can either choose to jump on the wagon or do your homework and find out where it's heading. We decided to close our eyes and jump!

Tell us your thoughts on Bitcoin as a payment option.