Farosian

Social & Digital Media: Screening | AI Risk Assessments | Literacy Training | Audits | Sentiment Reports | Policy Design Conceptualised during 2014 and established during 2015, Farosian is an innovative and disruptive business, focusing on the global phenomenon of social media. Inspired, founded and established by Farhad Bhyat, Sinéad Frampton and Andile Mbentse, Farosian offers a first for the So

uth African market and a first for Africa. Farosian is a specialist social media company, which partners with businesses to better understand the complexities associated with social media, by creating detailed and client specific social media policies, training for staff on the “do’s and don'ts” of social media, as well as our flagship product, being social and digital media screening/auditing reports. Social media and social networking has grown exponentially since 2002, allowing greater access to information, connecting people on a global scale in ways we have never seen before. We are able to connect and communicate with people across borders with no restrictions. This has led to people having their lives documented in fine detail, online, for all to see. We no longer keep journals or diaries, we no longer have photo albums, and all of this is available at our finger tips, through our smart phones and computers. With these complexities, businesses must address these challenges and mitigate the associated risks. Farosian’s specialized products and services allow businesses to navigate and “vaccinate” against these pitfalls. By partnering with Farosian, businesses create a solid social media policy, enabling the positives of social media to come out, all while ensuring that the risk of “social media fails” is virtually eliminated. Farosian’s core focus is partnering with businesses to educate and enable positive social media conduct and behaviour. This is done by:
• Designing, and developing innovative and progressive social media policies
• Creating and delivering social & digital media readiness training
• Providing social and digital media auditing/ screening

Farosian believes in training and educating both businesses and employees in the phenomenon that is social media, thus equipping both business and individuals to understand and navigate the content which is posted and the impact and implications associated. Social media has the potential to cause immense and irrecoverable brand and reputational damage to both businesses and organizations. The simple fact is, that the collective of individuals make up a business. An individual’s social media behaviour and content can either contribute positively or negatively to a businesses and individuals brand. Farosian works closely with business to limit and mitigate these risks. It is no longer a questions of “if it will happen”, but rather when it will happen, and how can it be contained with a proactive approach taken. Farosian provides prevention, so business does not need the cure.