18/06/2026
Marketing is having a trust problem.
Generic campaigns are getting easier to ignore.
Broad messaging is getting easier to spot.
Attention is getting easier to buy, but harder to turn into belief.
On 19 June, Ken and Shan will unpack two sides of the same shift.
Ken will speak about the death of generic marketing: Why brands need to move past vague messaging, copy-paste campaigns and one size fits all strategy.
Shan will speak about influence beyond attention: Why real influence is built through trust, relevance, credibility and the people who shape decisions behind the scenes.
The connection is simple.
Generic marketing gets ignored because it is not specific enough to matter.
Real influence is built when the right message reaches the right people in the right context.
Better marketing is not louder.
It is sharper.
Follow Flint for key takeaways after the talk.