09/07/2026
Your problem is this.
The algorithm finds more people like whoever engages with your content first.
So if the wrong people engage first, the algorithm learns that's your audience.
Do this to fix that.
1️⃣ Make your buyer self-identify immediately.
Open with something that calls out your exact buyer.
NO: "3 things I learned running a business."
YES: "If you're an agency owner struggling to sign 13 new clients a month…"
The people who fit this description will engage.
2️⃣ Deliver measurable value for your buyer
If the value in your content only entertains, it spreads to entertained people.
If it solves something costly, it spreads to people who need that cost solved.
NO: ”Watch me draw a cool custom cartoon logo!”
YES: “Let's fix a website layout that's confusing your customers and killing your sales.”
3️⃣ Optimise CTA for qualified engagement.
Ask buyers something specific to improve your engagement.
NO: “Let me know what you think in the comments!”
YES: "How much time do you spend managing your team than running your business?"
This question only make sense to people who are already in the market for what you sell.
Stop measuring views.
What you should be measuring instead is:
profile visits, qualified comments, DMs, saves, and bookings.
Every qualified interaction teaches the algorithm who should see your next post.
Try this on your next piece of content.
