20/05/2026
We recently rebranded Eko in Kanada...
And it all started because their original logo, while packed with heart and personality, was giving them a massive headache in the real world.
The moment they tried to shrink it down for a social media profile picture, print it on tiny stickers, or place it on custom packaging, all those beautiful, intricate details turned into a blurry smudge.
That’s the ultimate design trap: a logo that looks great on a giant screen, but completely fails on a tiny phone.
Our mission wasn't to change who they are, but to elevate where they are going.
We stripped away the heavy black outlines, the busy flames, and the complex layers. Instead, we focused on clean, geometric lines, a sleek culinary icon, and bold typography that can be spotted from a mile away.
The result is a visual identity that is still warm and inviting, but now it’s completely timeless and ready to scale beautifully onto everything from a tiny business card to a massive storefront.
Sometimes, growing your brand means simplifying it. 💥
