Denise Loris Marketing

25/09/2026

Stop hopping on every new marketing trend and start by understanding why your business exists – the way forward will become clear.

If you run a small business in South Africa, chances are you have felt the pressure to “do more” when it comes to marketing. . .

You need to be on Facebook.
You need Instagram.
You need TikTok.
You need to run Facebook ads.
You need more followers.
You need to jump on that latest trend because everyone else is doing it.
STOP! And breathe.

After more than 18 years working in the ever-changing online world, I have seen this happen over and over again. Business owners become so desperate to find something that works that they end up trying everything – and often end up doing very little effectively.

The result?

Burnout. Frustration. Scattered marketing. And very little progress to show for all that time and effort.

There is another way and it starts with one deceptively simple question:

WHY does your business exist?

That is where purpose-led marketing begins.

11/09/2026

Are your marketing efforts not bringing the results you had hoped for? Take the Purpose-led Marketing Quiz: https://form.typeform.com/to/sorhE7ov

10/09/2026

Do you know what AI grammar checkers actually do, and how they are sabotaging your success online?

https://deniseloris.com/are-ai-grammar-checkers-sabotaging-you-marketing-success/

09/09/2026

Stop hopping on every new marketing trend and start by understanding WHY your business exists – the way forward will become clear. . .

https://deniseloris.com/what-is-purpose-led-marketing-and-how-can-it-help-smmes-in-south-africa/

Stop hopping on every new marketing trend and start by understanding why your business exists – the way forward will become clear. If you run a small business in South Africa, chances are you have felt the pressure to “do more” when it comes to marketing. . . STOP! And breathe. After more than...

07/09/2026

What if your marketing problem isn’t your marketing?

It’s tempting to respond to underperforming marketing with more marketing.
More content.
More campaigns.
More social posts.
More tactics.

But, sometimes the problem sits further upstream. If your brand isn’t clear on why it exists, who it serves and what it stands for, your marketing has to work far too hard to make people care.

That’s why I believe great marketing starts before the marketing. Before WHAT comes WHY.

Purpose isn't just a statement on a website. It should shape the decisions you make, the stories you tell and the value you create.

So, before you ask “What should we post?”…
ask “Why should anyone care?”

Swipe through → and let me know:
Is your brand clear on its WHY?

09/07/2026

Marie Forleo always puts things into perspective and shows us how to get moving! Progress not perfection!

09/07/2026

"People don't buy what you do; they buy why you do it. And what you do simply proves what you believe."
- Simon Sinek

08/07/2026

Marketing without a Plan or Strategy is similar to being Blindfolded and told to hit a bullseye on a dartboard. The likelihood of success is based on nothing more than luck! - Denise Loris