15/06/2026
The Pathfind copywriting and PR team put in a mountain of work, writing an advertorial on behalf of a client for their atmospheric documentary “Returning to Maskam”, a love project about a little-known mountain and the people who live in its shadow.
The piece ran in Daily Maverick, and yes, holding our own in a prestigious newspaper felt like reaching the summit.
The documentary is a delightful watch and can be viewed for free on YouTube. To quote ourselves, “The film takes a contemplative, poetic look at a lesser-known, understated region of the country and why it, too, is special and a place of contradiction.”
Read the article here:
https://social.pathfind.media/NC7Ma
Discover Returning to Maskam, a documentary exploring love, culture, and identity amidst the breathtaking backdrop of a lesser-known South African mountain.