Pathfind Media

15/10/2026

🌍 ACT Global Network: proof that a map can save lives

Rheumatic heart disease is entirely preventable and still kills people, mostly because the clinicians treating it are scattered across different countries, systems and spreadsheets that don't talk to each other. ACT Global Network exists to fix that: it links clinicians, researchers and health systems worldwide so they can share data, learn from each other's registries and actually follow patients through long-term care instead of losing track of them.

That's a genuinely hard thing to make visible on a website, so that's the brief we were chasing.

What we built:

A Webflow site with an interactive map showing every network site (because "global" should look global, not like a claim), a milestone timeline, live number counters, sticky navigation, FAQs and a scrolling partner-logo display. Copywriting, image sourcing and a visual system pulling ACT Global's brand colours into one consistent look, all on flexible CMS foundations so their team can keep it updated without calling us every time.

Go poke around and tell us what you think:
https://social.pathfind.media/BOhvP

12/10/2026

News you should know: 📰

LinkedIn posts used to be old news within 24 hours. Not anymore. New research (analysing 5.6 million posts) shows the platform's algorithm now actively resurfaces content for two to three weeks, not two to three days, as long as it sparks real engagement.

Why the change? LinkedIn shifted from showing you posts by people you know to showing you posts about topics you care about. Only around 31% of your feed now comes from your actual connections. The rest is the algorithm reading your content and matching it to relevant people, wherever they sit in your network (or outside it entirely).

The catch: reach and views are down across the board because LinkedIn is deliberately narrowing who sees what. But the people who do see it are the right people, and they're seeing it for weeks.

The takeaway for anyone building a brand on LinkedIn: stop chasing daily posting. One genuinely useful post (a framework, a checklist, something worth saving) will outwork five forgettable ones, because saves are now one of the strongest signals keeping a post alive in the feed.

Quality over volume, finally backed by the algorithm.

🔗 Source: https://social.pathfind.media/uEHMz

For years, the conventional wisdom around LinkedIn was pretty simple: you post, you get your little burst of engagement, and within a day your content is buried. That's not how LinkedIn works anymore.

08/10/2026

🔍 Nobody types "best web design agency Cape Town" into Google anymore. They ask ChatGPT, Gemini or Siri, and expect an actual answer, not ten blue links to sift through.

That's the shift AEO is built for. Instead of just ranking, your content needs to be the thing the AI actually reads out. Clear, well-structured, easy to lift and hand over as the answer.

SEO still matters. It's just not doing the job alone anymore.

We've written up what AEO actually is, how voice and conversational search changed things, and where it overlaps with (and differs from) traditional SEO. Link's below.

🔗 https://social.pathfind.media/prGAg

05/10/2026

Even the Karens say so 😉.

01/10/2026

Oprah Winfrey, media mogul and queen of daytime TV, was once told by a news director that she was "unfit for television." History has a way of humbling people like that.

Raised in poverty and no stranger to hardship, Oprah didn't let one rude boss write her story. She built a media empire so big it basically needs its own postcode.

Turns out being told no is just the universe's clumsy way of setting up your yes.

Rejection is only feedback if you let it be.

28/09/2026

🌳 Tree of Life's new website: because "impact" shouldn't be a mystery word

You know that feeling when you donate to something and then... nothing? No idea where the money went, what it did, or whether it bought bednets or a new office chair for someone's cousin?

Tree of Life exists to kill that feeling. They connect donors with causes worth backing, and they show you exactly where your contribution lands and what it's doing once it gets there. Clear investment options, no vague waffle, no guilt-trip guesswork.

Their new site (built on Webflow) makes that transparency the whole point: browse causes, see the difference your giving makes, and actually enjoy the process instead of white-knuckling your way through a donation form.

Good causes deserve good tools. Go have a look 👇
https://social.pathfind.media/Lljb0

24/09/2026

Introducing the "Lift My Eyes" T-shirt, based on Psalm 121 and the call of the mountains.

Designed by Chanté Vorster, a talented student we're very proud of, this one proves that great design and great faith can share the same canvas.

Grab yours here: https://social.pathfind.media/LVLgn

22/09/2026

When was the last time you used an email banner in your marketing campaigns?

These simple yet effective design elements are a great way to capture attention, convey key messages, and increase click-through rates. However, many businesses are still not making the most of them.

If you want to boost engagement and stand out in a crowded inbox, email banners are a must. In our latest blog, we explain how to make email banners work for your marketing.

Check out the full blog: https://social.pathfind.media/LatGQ

18/09/2026

Today is our founder Jo's birthday! The Pathfind team surprised him with cake and goodies. 🎂

Happy birthday, Jo. Thank you for building a place where Pathfinders get to do work we're proud of. You are loved by your team!

17/09/2026

Beautiful Aromas fills every room in your home with the exquisite smells of calm and freshness. We loved giving their "web home" the same beautiful aroma.