Salt & Light Creations

01/09/2026

Still sending PDF proposals you made in Word?

One day not long ago, I sat at my desk, my head in my hands, frustrated that I had to create yet another proposal for a potential client. Don't get me wrong, I love acquiring new clientele, but the proposal creation process was frustrating me;

- Spending hours or days writing and then tinkering with a new proposal
- Sending it over email as a PDF, knowing full well it will possibly get lost in someone's inbox, and may not be opened at all
- Trying to keep track of the version control as they ask for more package options or to include a new service they forgot to mention...

It's a frustrating process that I have always hated. I needed something better... so I created it, and now you can use it too! It's called Poetry Proposals.

Poetry is an interactive web-based proposal software. Instead of attachments, you send your client a single link. The client browses, they select their package, they sign up right then and there.

✓ Send professional, customised proposal links to your clients.
✓ 100% POPIA compliant; your data is safeguarded.
✓ Track client open rate, average days to close, proposed value, and total accepted proposal value.
✓ 7 Day free trial, no obligation to sign up.
✓ Team training session and support.
✓ ARIA optional: your AI proposals assistant.
✓ And on Forms and Crossflow CRM at any time. *NOTE: The full Crossflow suite will be released within the next few months

Instead of an attachment, your client gets a single link. They sign right there in the browser, legally binding under the ECT Act. Print it if you prefer, or send it directly to your client from the Poetry platform.

And you stop guessing. Poetry tracks open rate, average days to close, and the total value of every proposal you've had accepted. You see which deals are moving and follow up at exactly the right time.

R199 a month for a single user. That's less than R7 a day. Win one extra proposal a month and it's paid for itself twenty times over.

Start with a 7-day free trial. No card required.

So today I would love to offer you a 7 day free trial - NO OBLIGATIONS, no credit card needed for the trial, just explore and create proposals. Follow the link and sign up NOW!

Poetry is proposal software for South African freelancers, agencies, and consultants. Branded proposals, digital signatures, and view tracking. Free 7-day trial from R199 per month.

17/08/2026

Website done for Kilt windows and doors. Want your own site? DM us.

16/08/2026

Yes, we make AI content. For us and for clients. But we still won't hand a whole feed to a bot.

Let's be specific about what "slop" actually is, because you're scrolling past it every day.

Six-fingered hands. Backgrounds that melt at the edges. Whole flyers you can clearly see was made by ChatGPT. That glassy, over-polished image that looks like every other AI image. Captions that open with "in today's fast-paced world," then say nothing.

But the real tell isn't the weird hands. It's that slop could've come from any business, in any industry. No point of view. No real example. Nothing only YOU would say. Technically finR, BUT... Completely hollow. Forgotten before the thumb even stops.

That's what makes it expensive. Social's one job is building trust, and you do this yourself every day. You scroll right past the hollow stuff. So do your customers. Slop can't fake what a human brings.

We use AI daily for the heavy lifting. Then a human brings the voice, the thing only you would say. The personal touch isn't gone. It's the whole game.

Want an honest read on your own feed? DM us. We're here if you want to chat about this.

09/08/2026

You need a website, but you want it managed too... you don't want to pay a large fee up front, but you don't want to figure out how to do it yourself.

If that's you, you'll love our new subscription model.

Comment Website if you want to learn more, and we'll DM you a link with the details 😀

06/08/2026

Your brand-new website, on subscription. We design it, build it, host it, and keep it running, from R299/mo. No big upfront cost, no maintenance headaches, just a site that's always on. Want one? Comment WEBSITE 👇 and we'll set yours up.

10/07/2026

Website created for Air Africa Group - check them out if you're interested in renting solar backup systems:

https://airafricagroup.co.za/

08/07/2026

Site completed for Powerfitwellness. Check it out here:
https://powerfitwellness.co.za/

06/07/2026

Sneak peek at a new website done for Current Works Electrical

Want your own site? Give us a call.

https://currentworks.co.za/

15/06/2026

15/05/2026

I recently audited a new client's current website with our tool... oh boy.

It rated an 'F' in almost every category. And no, they didn't have a bad web designer initially, but the site had not been updated or managed in years.

Contrary to popular belief, you can't just have a site made and expect leads to come pouring in. You'll need to do 2 things; the first is to drive traffic to the website with a decent marketing strategy, and the second is focusing on the site itself.

Algorithm updates, problems indexing pages on Google Console, competitor movement... there is so much to think of to get and KEEP your brand right at the top of page 1 of Google.

And then there are new factors you'll need to think of like GEO and AEO to accompany your SEO.

Who has time for stuff like that when you're trying to run a business???

It can feel like a lot for anyone, but the good news is that you don't have to do this alone.

We've designed a FREE auditing tool for anyone who wants to check the state of their current website.

So click the link to see if there are any spider webs that need dusting off: