iono.fm

04/06/2026

𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐮𝐝𝐢𝐨 𝐚𝐜𝐫𝐨𝐬𝐬 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐜𝐚𝐧 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐛𝐞𝐜𝐨𝐦𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝.

Many stations are trying to manage streaming, podcasts, analytics and monetisation across separate systems often with smaller teams and limited resources.

As digital listening grows, operational simplicity becomes increasingly important.

Connected workflows can help stations simplify management, improve visibility and create smoother listener experiences across platforms.

Digital audio operations should feel connected - not patched together.

iono.fm helps broadcasters simplify streaming, podcasting, monetisation and audience management through one connected digital audio ecosystem.

Reach out to start your free trial ➡️ https://lnkd.in/dXHc8kvh

18/05/2026

18/05/2026

Digital audio has expanded quickly for many broadcasters over the past few years.

Streaming platforms.

Podcasts.
Web-players.
Apps.
Analytics.
Monetisation tools.

Often added over time - and often managed across multiple disconnected systems.

As digital operations grow, many stations are starting to reassess how connected and scalable their current setup really is.

A more unified digital audio ecosystem can help simplify workflows, reduce operational friction and create a more connected listener experience.

iono.fm helps broadcasters simplify streaming, podcasting, monetisation and audience management through one connected digital audio ecosystem.

Book a discovery call: ⬇️
https://iono.fm/

22/04/2026

𝐀𝐫𝐞 𝐰𝐞 𝐮𝐧𝐝𝐞𝐫𝐯𝐚𝐥𝐮𝐢𝐧𝐠 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐮𝐝𝐢𝐨 - 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐫𝐞𝐚𝐥𝐢𝐬𝐢𝐧𝐠 𝐢𝐭?

Digital audio for radio streams and podcasts has never been stronger.
Listening is growing, engagement is high, and audio consistently delivers some of the strongest ROI in media (𝑆𝑜𝑢𝑟𝑐𝑒: 𝑅𝑎𝑑𝑖𝑜𝑐𝑒𝑛𝑡𝑟𝑒 / 𝑊𝑃𝑃 “𝐻𝑖𝑔ℎ 𝐺𝑎𝑖𝑛 𝐴𝑢𝑑𝑖𝑜” 𝑠𝑡𝑢𝑑𝑖𝑒𝑠).

Yet… pricing often tells a very different story.

In many cases, digital audio is still being traded like commoditised inventory - often through heavily programmatic models.

Because it scales easily?
Or because it optimises for efficiency, not value?
• Sold for scale
• Optimised for fill rates
• Priced through automated channels

Over time, that leads to:
• CPMs drift down
• Control shifts away from publishers
• Audience value becomes diluted
• And revenue follows

𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐝𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭.

Audio isn’t a low-attention medium.
It’s trusted, habitual, and deeply personal.
People listen for hours, not seconds.
They choose voices, not just content.
That kind of environment shouldn’t be priced like remnant inventory.

And increasingly, it doesn’t have to be.

We’re seeing a shift:
• More focus on audience quality over scale
• Greater emphasis on context and environment
• Stronger results from direct, integrated campaigns

Because when audio is sold properly:
• It commands higher CPMs
• It delivers better outcomes
• It creates more sustainable revenue

At iono.fm, this is a deliberate choice.

We prioritise:
• Direct sales relationships
• Transparent value exchange
• Keeping the majority of revenue with the broadcaster

Not because programmatic doesn’t have a role - it does.

But because it shouldn’t define the value of the medium.

Automation might optimise delivery.

But value is created through audience trust, premium context, and direct advertiser relationships.

The opportunity isn’t to chase cheaper scale.
It’s to price audio for what it’s worth.

If you're monetising your streams or podcasts and suspect there’s more value to unlock - or if you haven’t started yet - 𝐬𝐞𝐧𝐝 𝐮𝐬 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞.

We’re happy to help assess where you stand and what’s possible.

.fm

25/03/2026

We had an incredible morning with the team at RADIO SKONTO in Riga.

What stood out wasn’t just the professionalism, but the energy of the show. Uplifting, hopeful, honest and caring, but also playful, sometimes tongue-in-cheek, and when needed, refreshingly direct. It feels less like broadcasting and more like a genuine relationship with the audience.

A big thank you to Rita, Valdis and the entire SKONTO MEDIA GROUP team for the warm welcome and for giving us a behind-the-scenes look at how that magic is created.

…and for the introduction to a very uniquely Latvian treat.

Experiences like this are a strong reminder that, while our industry often focuses on technology, the real value of radio and audio remains deeply human.

24/03/2026

0 years ago radio was about hearing new music first, great music mixes, getting closer to the stars, news, weather and traffic.

Today there are better tools for all of this.

And yet, according to Edison and Rajar Midas, research is showing that in the US and UK live radio still accounts for 64% and 65% of Share of Audio respectively.

The relevance, as James Cridland so eloquently put it, remains:
“Radio is a human connection and a shared experience.”

That line captured something we kept coming back to at .

Across conversations from Europe, Australia, the USA and South Africa, the same tension keeps surfacing:

* Scale vs impact
* Automation vs connection
* Programmatic vs direct

Radio doesn’t have a distribution problem.
It doesn’t have a relevance problem.
It doesn’t have a ‘coolness factor’ problem.

The real risk is losing focus on its reason to exist, its raison d’être.

In doing so, we dilute value, give it away too easily, or get distracted by sideshows at the expense of the core business.

Case in point:
Stations invest heavily in great content…
but too often only monetise the live moment.

Which means most of that value is lost the minute the broadcast ends.

The real opportunity is in extending that value:

Reuse it.
Repackage it.
Distribute it across platforms to grow your audience, and bring that audience back into your own ecosystem where the value is highest.

(Video builds reach. Audio builds intimacy.)

Because the value of audio isn’t just in when it’s live,

it’s in how long it can keep working, where it can go, and how effectively it can generate revenue.

The stations that get this right don’t just grow audience,

they unlock entirely new revenue streams from the same content.

At iono.fm, we focus on making this practical:

Turning live radio into on-demand content quickly
Distributing it reliably across platforms
And enabling monetisation beyond the broadcast window

This isn’t a regional challenge.
It’s global.

The shift is already happening.

The question is who captures that value first.

See you in Palma next year, for Radiodays Europe 2027.

Until then, let’s stay connected and keep the conversation going.

24/03/2026

Day 2 at Radiodays Europe 🇱🇻

Today’s conversations really sharpened something for us…

Across markets - Europe, Australia, USA and South Africa - the same challenges keep showing up:
* Audiences are fragmented across platforms
* Aggregators own a big chunk of listening (and the data)
* CPMs are being driven down by programmatic and global players
* Sales teams are busy… but not always set up to win in digital

One stat that stood out:
👉 ~40–50% of listening happening on aggregators where stations have almost zero user insight

That’s not just a tech problem - it’s a revenue problem

What’s encouraging though:
There’s a real appetite to rethink the model

The strongest idea that kept coming through:
- Stop selling “cheap digital audio”
- Start selling trusted audiences + content + context

Because when you do that:
* CPMs don’t sit at €4–€5
* They can move to €30+
* And campaigns become about impact, not just impressions

Also a big reality check:
- Audio is still powerful
- But we need to make it simpler, more direct, and more valuable for both listeners and advertisers

Loved these conversations — honest, practical, and very aligned with what we’re seeing across markets

More to come from Riga

We’ll still be around tomorrow always happy to chat about how stations can:
• Monetise audio more simply
• Sell inventory directly
• Keep more revenue closer to the broadcaster

Find us here:
Annelize Bakkes https://lnkd.in/dqM7npK6
Francois Retief https://lnkd.in/d44S3mQR

22/03/2026

One of the most honest sessions at Radiodays Europe from Nikos Kartelias:
“We don’t have a product problem.
We have a communication problem.”

That landed.

Because the data (from WWP Media and Radiocentre and presented by Donna Burns is clear:
- Audio works.
- ROI is strong.
- Listening is growing.
And yet… budgets keep shifting to digital platforms.
Not because they’re better.
But because they’re easier to understand.

Google and Meta didn’t just build ad platforms, they built education systems.

They make advertisers feel smart, in control, confident.
Meanwhile, we’re still explaining audio in:
CPMs, reach and frequency.

''We’re writing prescriptions for pharmacists
instead of explaining the solution to the patient.''- Nikos Kartelias

At the same time, the industry is being pushed toward more complexity
(programmatic, layered tech, fragmented solutions)
…when many broadcasters still have something incredibly powerful:
- Direct relationships
- Trusted voices
- High-impact inventory
And the ability to monetise it directly.
Sometimes the opportunity isn’t adding more complexity.
It’s simplifying how we sell, explain, and package what already works.

We’ll be around at Radiodays Europe tomorrow and Tuesday- always happy to chat about how stations can:
• Monetise audio more simply
• Sell inventory directly
• Keep more revenue closer to the broadcaster
Find us here:
Annelize Bakkes https://lnkd.in/dqM7npK6
Francois Retief https://lnkd.in/d44S3mQR

18/03/2026

We’re heading to Radiodays Europe.

No stand. No stage. Just conversations.

If you’re a broadcaster, publisher or podcaster thinking about the next phase of digital audio - whether that’s reliability, growth or monetisation - we’d love to meet.

Riga, Latvia

Reach out to us on LinkedIn or email us at [email protected]

11/03/2026

If you’re a running a community or commercial radio station, then you already know digital audio is more than just hosting files.

It’s about keeping streams reliable, tracking real listener data for ad sales and audience growth and making sure downtime never costs you audience or revenue.

At iono.fm we combine reliable radio streaming, podcast hosting and dynamic ad capabilities into one streamlined ecosystem.

We’ll be at Radiodays Europe and would enjoy talking with others working on the reliability, infrastructure and monetisation side of digital audio.

DM us if you'd like to connect while we're there.
Or email [email protected]