Hooros

05/06/2019

Getting serious at our new office

25/03/2019

How to build your MVP the right way

Perfect ways to build an MVP in the correct order

21/03/2019

Be careful how you are measuring your ad performance - a look at Goodhart's law
https://buff.ly/2TWTCxx

20/03/2019

The rise of the data driven marketer!
https://buff.ly/2O9VP3i

19/03/2019

Understanding the use cases of data science in your digital marketing team

Everyone is talking about data science and how it is changing the world, but what is data science?

18/03/2019

Is your ad really driving user behaviour- a few tips about testing causation

Let’s imagine this scenario: you have created your ad, it looks great, well at-least that is what you think possibly because you have…

14/03/2019

We are really excited to have been chosen for the second time running as the digital & tech partner for the ESquared and Allan Gray accelerator program. We spent most of the morning having our first 1 on 1s with the ventures. This venture (Tshimong) focuses on using debating to help build critical thinking skills and facilitate the learning process (its easier to grasp a concept if you know its purpose- debating helps build that knowledge) for children between the ages of 9 & 16 with possible aspirations to scale their programs to professionals looking to develop skills to help them better articulate their ideas/work.

Tshimong is already working with clients such as the Nelson Mandela Foundation, ABSA and the City of Ekurhuleni. They have aspirations of incorporating an online learning element to help scale to other countries- allowing for a greater reach and lower operational costs.

Future visions involve gamifying the learning experience by building online games to help better teach students and potentially using machine learning (a recommender system of sorts) to recommend learning games based on teacher input, learning goals and other factors.

The gist of our conversation was centred on getting a deeper understanding of their context, their business model, key learning, client acquisition strategies, the entire sales/marketing cycle, core business metrics & general industry insights to better understand how to help them scale from a digital & tech perspective

25/05/2018

Automating your business processes can save you time and money. Explore how automation can work within your business with Hooros

Automation has allowed companies to grow while remaining lean and agile.

24/05/2018

Is your business on the cloud? If not, call us for help and we'll scale you up!

Cloud computing is reaching ubiquitous adoption among enterprises in Africa. Shrinking IT budgets and increasing pressure to ‘do more with less’ is making cloud computing an attractive option for businesses that want to scale their operations and digitally transform their infrastructure. As the ...

16/05/2018

Don't be afraid to fail!

In a talk in Cape Town, venture capitalist and former FNB head Michael Jordaan says society -- and corporates -- need to do more to embrace startup culture.

15/05/2018

A good resource for anything MVP

A strategy used to rapidly test the core assumptions of a product or feature. The goal of a MVP is to establish as much validated learning as possible while doing with so the minimal amount of effort. The term was coined and defined by Frank Robi...