27/07/2021
On 1 June 2020, Cellect Cellular took ownership of MTN Cavendish, MTN Vangate and MTN N1 City to add to MTN Ottery. This was made possible by the tremendous support that we have received from our many customers since our inception in 2006.
MTN has played a vital role in creating these opportunities, whilst providing strategic guidance, support and mentorship to help us achieve the desired outcomes.
On 28 July 2021, we will take ownership of MTN Liberty Promenade, MTN Westgate Mitchells Plain and MTN Parow Sanlam Centre.
We would really like to thank MTN for allowing us this opportunity in terms of its Transformation Strategy…as this would never have been possible without the said strategy.
MTN believes everyone deserves the benefits of a modern connected life. And this is not only limited to their customers but people as well who are equally important. One way they have ensured that everyone enjoys these benefits of a modern connected life is through their Branded Retail Channel (BRC) transformation journey.
The main objective of the BRC transformation journey is to look at our current store footprint and strategically decide how to optimise the portfolio. They do this by looking at the distribution platform and identify certain stores in their portfolio that they are looking to sell and create an opportunity to transform the channel. They look for owner operators to run the stores and have the opportunity to entrench themselves in the community that they serve.
Preference is given to previously disadvantaged groups, to ensure that MTN Stores reflect the demographics of our country in line with the Economically Active Population (EAP) Targets published by the Department of Labour. This is in support of MTNSA’s BBBEE strategy.
This BRC transformation helps drive strategic business objectives and support in delivering the BRIGHT strategy through our people.
Both MTN and Cellect Cellular look forward to your continued and loyal support as we embark on the next stage of our journey.
Keep safe