24/09/2026
This week Fenty, Huda Beauty and Glow Recipe all dropped the exact same twist-to-slice eye patch — same supplier, same mechanism, days apart. And nobody panicked.
Because the product was never the differentiator. The brand was.
Same jelly slice. Three completely different worlds — and three completely different reasons to buy.
Proof that when the product looks the same, branding is what makes people see it differently.
Your product doesn't have to be completely new.
Your brand has to be unmistakably yours.
#ʜᴜᴅᴀʙᴇᴀᴜᴛʏ recipe