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GlassView - NeuroPowered Media

Signal that moves people. Inventors of the Emotional Intelligence Engine™

01/28/2026

B2B marketing has a blind spot - and it’s emotion.

GlassView Founder & CEO J. Brooks breaks down why the most effective B2B brands don’t just inform buyers, they move them. Backed by neuroscience and real-world enterprise buying behavior, he makes the case for why human connection is one of the most undervalued growth levers in B2B.

Link in bio for full article 🔗

12/30/2025

Most ad measurement still answers the wrong question.

Not did it run.
Not did it get views.
But did it actually make someone feel something.

This Reel360 article on why audiences rejected McDonald’s recent AI holiday ad is a great reminder that creative success starts in the brain, not the dashboard.

At GlassView, we measure real emotional response in premium video and CTV environments in the moment of exposure. Not surveys. Not proxies. Actual attention, sentiment, and resonance.

The backlash here was not about AI alone. It was about emotional misalignment with decades of brand meaning people already carry.

Impressions fade.
Clicks inflate.
Emotion endures.

If you care about understanding why creative works or doesn’t before performance data arrives, this is the conversation worth having.

Check out the full article at the link in our bio.

12/12/2025

Meta’s push into neural interaction is a major tailwind for our category.

With Meta now spotlighting its new Neural Band as part of the glasses and spatial computing wave, the market is getting a powerful education boost on why neural signals matter for the next generation of interfaces. That is great news for us.

Meta’s Neural Band focuses on wrist based motor intent and micro gesture control. It is designed to support navigation and command input. Our focus is something entirely different. GlassView’s Halo EI Decisioning Tool uses emotional intelligence powered by cutting edge neurotech from Cogwear to guide media, demo, context and frequency decisions that drive measurable gains.

This creates a helpful contrast in the ecosystem. Their momentum around motor intent grows broader awareness for neural enabled experiences. Our momentum centers on emotional truth paired with media for validation and evidence based incremental returns.

Both forces work together to pull more attention toward glasses and neuro which strengthens the tailwind behind our emotional intelligence platform. The space is heating up and the direction is clear.

Exciting times ahead.

12/11/2025

GlassView Founder J. Brooks has been featured in EMARKETER sharing his predictions on the tech trends set to shape 2026 🚀 Read the full article at the link in our bio!

11/04/2025

We’re thrilled to welcome James Moore as Chief Revenue Officer of GlassView. James brings a distinguished track record of scaling ad tech-driven businesses—most notably his leadership at Simpli.fi where he helped build the company into a powerhouse achieving a $1.5 billion valuation under his watch.

At GlassView, James will lead global revenue operations, partnerships, and go-to-market strategy—bringing his proven ability to turn vision into velocity to our mission of uniting emotion and AI for next-generation media performance.

This is a game-changing moment for us. With James on board, we’re positioned to unlock expansive growth for our clients and deepen our impact across the U.S., Europe and Asia-Pacific. The fusion of emotion-driven insight and powerful AI is our edge—and having a builder of James’s caliber simply magnifies it.

Read more at the link in our bio.

10/24/2025

Excited to be featured in The Drum with our Founder J. Brooks & Neuroscientist Dr. Michael Platt — founder of Cogwear and head of the Wharton Neuroscience Initiative.

At GlassView, we’re using clinical-grade neuro-tech to measure emotion and memory in real time — helping brands move beyond clicks to true human connection.

🧠 “If you want to know the truth, you ask the brain directly.”

Link in bio

10/23/2025

What Brain-Computer Interfaces Could Mean for Marketing

Honored to have Founder J. Brooks latest piece published in Advertising Week:

👉 From to : What Brain-Computer Interfaces Could Mean for Marketing

In it, we explore how advances in brain-computer interfaces — from Neuralink to Sam Altman’s Merge — are bringing us closer to a world where marketers can understand why people respond, not just whether they do.

At , we’re already seeing this future come to life through our partnership with , led by David Yonce, and Dr. Michael Platt at & , whose groundbreaking neuroscience helps decode emotion and decision-making in real-world settings.

Together, we’re building the ethical, data-secure foundation for what’s next — using neural insights to make marketing not just smarter, but more human.

10/14/2025

Emotion is the next frontier of media.

On Fort Worth Innovates, our Founder and Forth Worth Native J. Brooks discusses how GlassView’s Emotional Intelligence Engine is using neuroscience to help brands better understand their audiences, optimize media investments, and drive lasting growth.

His story embodies Fort Worth’s pioneering spirit — shaping the future of media intelligence and innovation.

Check out the interview at the link in our bio or wherever you get your podcasts!

10/08/2025

GlassView’s Chief Neuroscientist Dr. Michael Platt at Advertising Week New York discussing how to embrace a more human approach when it comes to reaching consumers through neuro-contextual advertising. Dr. Platt outlined some of the remarkable advances in neuroscience technology that are now allowing marketers to read complex signals to better understand the emotional responses of audiences. It was a fascinating discussion!

09/23/2025

Why dopamine hits are destroying brand connections 🤯

GlassView’s Founder sat down with .the.moment.media to talk about why AI can’t replace human creativity, how neuroscience & emotional intelligence reshape success, and why authentic connections matter more than clicks.

Check out the full interview at the link in our bio ✨

Address

777 Main Street, Suite 600, Fort Worth, TX
Manhattan, NY
76102

Website

http://www.glassview.com/

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