CL Designs

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Most high-performing founders like you do not hesitate because they lack results. Rather the contrary: You hesitate beca...
03/23/2026

Most high-performing founders like you do not hesitate because they lack results. Rather the contrary: You hesitate because you care.

✨ You don’t need to have everything perfectly figured out! ✨

You need:
- Clarity.
- Direction.
- A brand that supports your growth instead of trailing behind it.

1 VIP Design Day left in April and booking May onward. ⭐ If you’re stepping into a bigger season, this is the support layer.

03/19/2026

Design myth, busted! 🚨

If I were your designer today — here’s the FIRST thing I’d fix on your homepage…Your hero section.

This is PRIME real estate. According to Direction.com, 75% of users never scroll past page one and over 90% of users never click beyond the first page!

If your first sentence doesn’t clearly say:
✨ Who you are
✨ What you do
✨ And why it matters…you’ve already lost me.

This isn't the place to be poetic.
This is the place to be undeniably clear.
Clarity converts. Confusion clicks away.

So ask yourself:
Would a stranger land on your site and instantly get it, or are they doing mental gymnastics to figure you out?

If it’s the second… we’ve got work to do 👀

Want real, honest feedback on what’s working (and what’s not)? ⚡ That’s exactly what my Website & Brand Assessment and VIP Design Days are built for.

Let’s turn your homepage into your best-performing sales team member! 💻✨

“Good enough” is comfortable.But you’re not building a comfortable business.You’re building:– Authority– Longevity– Reve...
03/17/2026

“Good enough” is comfortable.
But you’re not building a comfortable business.

You’re building:
– Authority
– Longevity
– Revenue growth
– Rooms you haven’t entered yet

Your brand should reflect your ambition.

1 April spot.
May booking open.

⚡ DM “VIP” if you’re ready to move beyond “it's fine.”

Hey, new friends! 👋If we’ve met recently at an event, you might be wondering…“Wait… what does she actually do again?”Her...
03/13/2026

Hey, new friends! 👋

If we’ve met recently at an event, you might be wondering…“Wait… what does she actually do again?”

Here’s the short version: I’m a designer… but not just any designer. I love being your go-to communications partner.

I don’t just make things look pretty — I mix:
🎨 Award-winning design that actually works
💡 Business strategy so your visuals grow with your goals
🎤 Speaking experience with accelerators, youth, creative teams, and retreats/conference, helping audiences go beyond inspiration and actually take action

My VIP Design Days are my superpower: one-day sprints to transform your visuals and positioning so your brand shows up like it means business.  🌴 They’re my favourite way to work — and yes, I’ve even done a few while soaking up sunshine in a café in Mexico!

My favourite clients are heart-filled, mission-driven changemakers: people who believe deeply in their work and are open to evolving as much as the change they want to create in the world.

Let’s get to know each other! I’ll start with a fun fact: I applied for one job after university out of 500 applicants… and got it. Apparently, sharing a story about my thesis project processing my own grief journey and researching how different cultures celebrated life and death made me stand out. ✨ The rest, as they say, is history.

Now your turn! Tell me a fun fact about you in the comments! 👇

Yesterday was an adventure! 🚋 I headed out to Brampton to support a past client ()… and ended up meeting one of my curre...
03/12/2026

Yesterday was an adventure! 🚋 I headed out to Brampton to support a past client ()… and ended up meeting one of my current one too ().

There’s something really special about stepping away from the screen and into the real spaces where people are actually building their ideas. The conversations feel different. The energy feels different. You get to see the passion and communities behind the work up close.

And honestly, exploring the city while connecting with people who are shaping the Innovation District made the whole adventure even clearer.

Grateful for the chance to support, connect, and cheer on people doing bold things in the .

Shoutout:

Back where it all began… but this time on the other side of the room. 🥹Coming back to my university () to support the ne...
03/11/2026

Back where it all began… but this time on the other side of the room. 🥹

Coming back to my university () to support the next generation of bold, creative founders felt like the ultimate full-circle moment. Sitting with these young entrepreneurs, hearing their ideas, their vision, their courage to build something from nothing. It reminded me so much of those early days when everything was possibility.

So grateful to stand alongside brilliant mentors and changemakers who are pouring into this community and championing these founders to share their ideas with confidence.

It’s a beautiful reminder that the seeds you plant early have a funny way of growing into something bigger than you ever imagined! 🌱✨

Photos by
Shoutout to .lucesmendes .space

Spending International Women’s Day at  HQ, surrounded by incredible women founders, mentors, panelists, and clients was ...
03/10/2026

Spending International Women’s Day at HQ, surrounded by incredible women founders, mentors, panelists, and clients was a powerful reminder of what happens when women gather with intention.

A few things I was reminded of last week:
✨ Take time to show up for ourselves and our communities
✨ Prompt: What you gave up in order to gain?
✨ Giving is not weakness, it's empowerment and acceleration
✨ Prompt: How has giving something away provided something you've gotten?
✨ VCs are valuing companies with a clear purpose and why

Grateful to be in spaces where bold ideas are nurtured, wisdom is shared generously, and women champion one another forward. Sharing gratitude for and the YSPACE, Marilyn of , , Jessica of and Jennifer of Leopard AI for their insights and to Judy (Chang) Wong, for all the unwavering support over the years of entrepreneurship and Lucrezia of .s.i.t for being a dream client we finally get the opportunity to meet IRL.

Happy International Women’s Day to the women building, dreaming, and lifting others as they rise. 💛

After working with 40+ founders and companies, one thing became very clear:The biggest problem with design isn’t creativ...
03/09/2026

After working with 40+ founders and companies, one thing became very clear:
The biggest problem with design isn’t creativity. 🚨 It’s fragmentation.

Some people ask me why I offer VIP Design Days instead of endless ad-hoc design requests. And it’s a fair question.

Because most people are used to design looking like this:
🎨 a logo tweak here…
💻 a webpage update there…
💌 a few emails back and forth…
🐢 weeks (or months) of slow progress.

But the truth is: great design doesn’t happen in fragments.
It happens when strategy, clarity, and creativity meet in the same focused space.

That’s why I created VIP Design Days.
They’re not rushed. They’re highly focused.

A single, dedicated day where we:
⭐ clarify the strategy
⭐ align the visual direction
⭐ execute high-impact design
⭐ make meaningful progress immediately

This approach has been tested by 40+ founders and companies who needed design that actually moved their business forward, not another endless design to-do list on top of their already existing one.

Because when design is scattered across weeks of emails and small tasks, momentum disappears. But when you commit to focused creative intensity, the results are sharper, faster, and far more aligned.

VIP Design Days are for people who:
✨ know what you want to move forward
✨ value intentional strategy behind the visuals
✨ want real progress instead of drawn-out timelines
✨ understand that thoughtful design by an award-winning expert is an investment long-term, not a patchwork fix

And if you simply need quick refinements or edits, that’s exactly why I created the Design Hotline: a place for small, real-time tweaks.

But VIP Design Days? They’re for the founders who are ready to build something intentionally. Not piece by piece. But with focus, clarity, and creative power behind it.

If that sounds like the way you like to work, you’ll love this format.

And if it doesn’t? That’s okay too.
The right design process should fit the way you build.

Give to Gain.This International Women’s Day, I’m reflecting on how much of my journey has been shaped by community—and h...
03/08/2026

Give to Gain.

This International Women’s Day, I’m reflecting on how much of my journey has been shaped by community—and how giving has always been at the heart of the work I do.

Over the years, I’ve had the privilege of mentoring founders in accelerator programs, helping entrepreneurs stand out in saturated markets and giving them the technical and creative tools to bring their visions to life. I’ve supported women in business stepping into their authority, mentored BIPOC founders navigating entrepreneurship, and worked with newcomers building businesses in communities they now call home.

I’ve also had the honour of facilitating workshops with youth dreaming about their futures and working with incarcerated communities, using creativity as a catalyst for reflection, growth, and new possibilities.

Every one of these experiences has reinforced something I deeply believe: when we share knowledge, open doors, and invest in others, the impact multiplies.

Being a woman in business, designer, and speaker, especially as a BIPOC woman, isn’t always easy. My work is rooted in helping purpose-driven people show up boldly, tell their stories, and create meaningful impact—because representation, access, and celebration matter.
And it's not always about the shiny milestones. It takes resilience to show up fully, to lead with values, and to create spaces that weren’t built for us and while facing battles some may never know you're facing. Yet I’ve witnessed time and time again how women lift each other, push boundaries, and transform their communities.
This is the power of Give to Gain.

When we lift others, we strengthen our communities and create space for the next generation to rise.

✨ Tag a woman who has opened a door for you.

PurposeDrivenBusiness

The real question isn’t: 🤷‍♀️ “Can I figure this out?”You absolutely can!The question is:Should this be the place you sp...
03/05/2026

The real question isn’t: 🤷‍♀️ “Can I figure this out?”
You absolutely can!

The question is:
Should this be the place you spend your strategic energy?

Founders who book VIP Design Days value:
⚡ Speed.
💛 Alignment.
💡 Professional credibility.

There’s 1 March spot and 1 April spot remaining.
If leverage feels smarter than DIY, DM “VIP.”

03/03/2026

As my business grows, my standards get clearer. And there are 3 defined values that shape every decision I make:

🎉 CELEBRATION
I move fast. We dream and build big. I scale. But if you don’t pause to acknowledge wins, you burn out chasing the next one. Celebration isn’t fluff. It’s fuel. For me. My clients. And my community.

💡EFFICIENCY
I respect people’s time. I respect and protect my own energy. Yes, we can get things done quickly but it's also about honouring the time and space that it requires to get it done right.

💛 INTEGRITY
Clarity is kindness in business. No inflated promises. No misaligned projects for the sake of revenue.

These aren’t just words on my website. They’re how I operate.

✨ I'm curious to know what value do you refuse to compromise on as you scale

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West

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