Benchmarking Alliance Iceland

24/10/2023

Revenue Forum is on it's way back to Reykjavik on Nov 15th!

The theme of the 2023 event is:

How to increase direct reservations and profit with guest communication

Sign up is open for the event being held at Fosshotel Reykjavik!

See you there!

Revenue Forum Seminar Reykjavik

05/05/2023

https://www.linkedin.com/posts/benchmarking-alliance_benchmarking-hoteltrends-revpar-activity-7060228562854760448-3itd?utm_source=share&utm_medium=member_android

April 2023 RevPar, ADR, Occupancy, TRevPAR and OTB of the Nordic Capitals are now available. We include below RevPAR April 2023 change compared to 2021 & 2020…

09/03/2023

BA's co-founder Perra Pettersson, always ready to discuss TRevPAR and the importance of data based decision making.

06/12/2021

Was supply larger than demand in Reykjavik for November? Somewhat but ADR suffered more than occupancy, even in this climate of travel restrictions. Hopefully November guests spent more on activities, restaurants, and gifts that they did on hotel rooms. 🔥❄🌌🗻

November 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available. We also include below RevPAR change compared to November 2019.

STO -22%
CPH -23%
OSL -1%
HEL -46%
REY -31%
TAL -49%
RIX -71%

10/11/2021

Reykjavik Strong 😉 Great RevPAR results for October. Shows us how much events bring to the market (Riot games, Arctic Circle, Vestnorden, etc...) Let us hope the future months bring the same.

23/08/2021

We are happy to present the Total Revenue picture in the Nordics for July 2021.
TRevPAR (Total Revenue per available room), TRevPS (Total Revenue per square meter), TRevPAB (Total Revenue per available bed) and bed occupancy.

We have today over 1100 venues in the Nordic contributing data over Total Revenue and Guests apart from the normal KPIs.

Iceland is certainly in the lead!

14/04/2021

The results of Mar 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available. Please note, LY mid March was start of the pandemic.

***We have a new On the Books Market: Kristiansand, Norway***

On the Books from April 2021:
- STO -53,1% OTB vs. LY, pick up from last month +0,5%
- CPH -48,7% OTB vs. LY, pick up from last month +0,8%
- OSL -53,2% OTB vs. LY, pick up from last month -0,2%
- REY -33% OTB vs. LY, pick up from last month -2,2%
Like last month, we see positive pick-up for the summer months but some cancellations in fall already across.

- Ski Resort Hotels* in SE+NO: Positive Pick-up for Feb+Mar 2022
- Resort & Spa Hotels* in SCA: Positive Pick-up for Apr, May, June

*not yet year on year comparison available, reports are available with daily data to exactly see what days and weeks are picking up.

03/02/2021

Still unfortunately slow going but the data is in and ready for comparison.

The results of Jan 2021 RevPar, ADR and Occupancy of the Nordic Capitals are now available.

We have a new On the Books Market: Tromsø, Norway

Existing On the Books markets: Stockholm, Oslo, Copenhagen, Reykjavik, Tallinn, Riga, Göteborg, Malmö, Stavanger, Bergen, Odense, Helsingborg, Lund, Kalmar, Halmstad, Kalmar, Jönköping, Karlstad, Örebro, Uppsala, Umeå, Visby, Stavanger, Bergen, Tromsø

On the Books from Feb 2021:

-Stockholm -67,1% on the books compared to Feb. 2020, pick up from last month +0,4%
- Copenhagen -75,1% on the books compared to Feb. 2020, pick up from last month +0,6%
- Oslo -57,3% on the books compared to Feb. 2020, pick up from last month -0,3%

Small positive sign, we see a slight increase of bookings for July and August 2021

- Ski Resort Hotels* in SE+NO: Pick up from last month: +3,1%
- Resort & Spa Hotels* in SE: Pick up from last month: 2%

*not yet year on year comparison available, reports are available with daily data to exactly see what days and weeks are picking up.

05/01/2021

Certainly a year we hope not to ever repeat in the hotel industry.

2021 is about analysing, strategising, and implementing recovery actions using data based decisions. The whole world has negative 2020 numbers for tourism. Negative, but extremely relevant to help navigate the future and how ypur business has landed in compared to the competition.

Wishing all partners a successful 2021.

The results of 2020 RevPar, ADR and Occupancy of the Nordic Capitals are now available.

Now we look at 2021 with optimism and slow recovery. Still due to heavy pandamic restrictions across the Nordics, very little pick-up.

On the Books from January 2021:
-Stockholm -63,4% on the books compared to Jan. 2020, pick up from last month -0,0%
- Copenhagen -68,2% on the books compared to Jan. 2020, pick up from last month +0,5%
- Oslo -48,7% on the books compared to Jan. 2020, pick up from last month +0,2%

- Ski Resort Hotels* in SE+NO (13 reporting hotels): Pick up from last month: -0,3%
- Resort & Spa Hotels* in SE (15 reporting hotels): Pick up from last month: 0,2%
*not yet year on year comparison available, reports are available with daily data to exactly see what days and weeks are picking up.

28/10/2020

Great presentations by KPMG Iceland and the Icelandic Tourist Board this morning and looking forward to the Promote Iceland online meeting this afternoon. Recovery planning going on all over!

At BA we are excited that there is a lot of effort being made to analyse the market and strategize for a Post-Covid and "new normal" market.

Here is a snapshot of how Reykjavik is performing against the Nordic/Baltic capitals. Not very positive numbers - but very important data to be following.

Our goal for Iceland is to increase data contributors in Accommodation, Restaurants, and Spas all over the country and support the industry with key figures and comparisons that can be used by individual companies and industry stakeholders.

If you have not yet joined the Trends - contact us for a free trial.
[email protected]

Wishing all the best to our partners during this challenging time! ❤️