Boxer Brands

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Boxer Brands

Seriously strategic branding and packaging. Joyfully effective www.boxerbrands.com.au
02 9519 9949

Self-confessed branding and packaging addicts Mark Haygarth and Gwen Blake take a refreshingly hands-on approach to running their agency. They’re closely involved in every project that passes through the studio. As a joined force, they’ve got a combination of creative and marketing know-how that ensures every project has a balanced and considered approach. They keep the number of projects taken on

each year limited in order to give each of them the love and attention they need. Working alongside Mark and Gwen is a team of brilliant packaging professionals; designers, finished artists, strategists and account managers. We are united in our passion for branding and packaging and a healthy sense of fun.

18/06/2026

There’s something special about creating a brand that feels like a place.

Lantern Alley was designed to transform an own-brand range into a destination shoppers could discover and return to.

Inspired by the energy of great food laneways, we built a flexible visual world anchored by bold colour, expressive typography and a lantern icon that became both the logo and organising principle across the range.

A project full of colour, flavour and possibility.

Thanks Woolworths for the opportunity to bring this world to life.

10/06/2026

A category pioneer, reimagined ✨

We partnered with Fantastic to create a more cohesive and contemporary snacking portfolio — balancing better-for-you cues with stronger taste appeal and a more engaging brand world.

A modern take on traditional artforms, vibrant flavour navigation and elevated food styling helped bring new energy to the shelf.

Swipe to see the transformation →

25/05/2026

Sometimes a brand doesn’t need a new idea.
It just needs its existing idea to work harder.

That was the opportunity with U by Kotex.

Rather than reinventing the brand, we strengthened the system already there — turning the ‘U’ into a flexible device that improves navigation, communicates benefits and creates recognition across every need state.

One symbol. Multiple meanings.
Designed to be understood in seconds.

A smart example of evolution over revolution.

See more on our website - https://boxerbrands.com.au/portfolio/ubk/

14/05/2026

Convenience stores aren’t browsing environments. They’re fast. Busy. Mentally overloaded.

So when we partnered with 7-Eleven on their food and drinks range, the challenge wasn’t just to redesign packs. It was to redesign how the whole system worked.

Using Boxology™ principles and behavioural science thinking, we created a flexible ‘Storefront’ architecture, designed to help shoppers navigate quickly, recognise products faster and make decisions with less effort.

Because in high-speed retail…

clarity wins ⚡️

03/05/2026

Still processing this one.

On Friday night, Australian Small Business Champion Awards put on an amazing show as the “Oscars of small business” and Boxer Brands took home the statue for Business Services.

From more than 15,000 entries across Australia, our founder Gwen Blake was also named one of six Champion Masters.

It was a big night. Plenty of sparkle. But what stayed with us was something else entirely.

A room full of people building businesses from the ground up. Family businesses. Long hours. Big risks. Real care.

We’ve always believed great design should do more than look good. It should make decisions easier, help brands grow, and genuinely support the people behind them.

To see that recognised at this level means a lot.

Very proud of this team. Very grateful to our clients. And very aware we’re in good company.

22/04/2026

Purina Supercoat is Australia’s #1 dry dog brand - built on trust and strong shelf recognition.

When it came to launching into treats, the job was to extend that equity into a new category while creating something more engaging and immediate for shoppers.

- Retained the iconic black, red and swoosh to anchor recognition
- Introduced more energy through colour and layout to drive standout
- Simplified hierarchy to support fast decision-making
- Dialled up appetite appeal with clear product and ingredient cues

Subtle cameo moments help bring the ingredients to life - adding depth and reinforcing the idea of “real you can see” without overcomplicating the pack.

A cohesive system that feels familiar, but more expressive - helping Supercoat show up confidently in a new space.

20/04/2026

We partnered with Nestlé last year to refresh the Maggi Recipe Bases range, cutting through a crowded shelf with a system built for how people actually shop. Clear hierarchy, bold colour blocking and distinct variant cues make navigation faster, while ingredient cameos and natural signals reinforce quality at a glance. All designed within global brand standards, but pushed to work harder where it matters most… on shelf.

A simple idea done well, scaled across a big range.

10/04/2026

We’re proud to be named a finalist.

Boxer Brands has been shortlisted in the Business Services category at the Australian Small Business Champion Awards.

For a business built on helping brands stand out in crowded spaces, it’s pretty special to be recognised among Australia’s best.

A huge thank you to our team and our clients — the work only works because of you.

Seriously strategic. Joyfully effective.

08/04/2026

WA doing what WA does best.
Blue skies, clear water, Brownes yoghurt pouch in hand.
Designed by Boxer, enjoyed on Rottnest Island.

WALife BeachDays DesignInTheWild

02/04/2026

Brew your own adventure ☕️🌿

When came to us, the ambition was clear. Stand out in a crowded coffee aisle and make sustainability impossible to ignore.

So we built a brand world that travels.
From the peaks of Colombia to the first sip at home.

A system that blends place, flavour and purpose into one continuous story
— topographic landscapes flowing into coffee berry foliage
— a seal of origin anchored by the Andean Condor
— movement, aroma and energy in every line

More than a pack.
A journey you can hold.

Designed to connect fast, stand tall on shelf, and invite you somewhere new with every cup.

Sustainability FMCG BrandStrategy

Address

Suite 8, 2a Gladstone Street

2042

Opening Hours

Monday	09:00 - 17:30
Tuesday	09:00 - 17:30
Wednesday	09:00 - 17:30
Thursday	09:00 - 17:30
Friday	09:00 - 17:30

Website

http://www.boxerbrands.com.au/

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