Adtelligent Inc.

25/08/2026

Meet Adtelligent at
Visit the Adtelligent booth in Hall 7.1 — World of Commerce to explore its Platform and full-stack ad serving solutions, discuss current requirements, and examine possible infrastructure models for building or scaling a media business.

Schedule a meeting with us in Cologne:

Visit the Adtelligent booth in Hall 7.1 - World of Commerce to explore its Retail Media Platform and full-stack ad serving solutions.

06/08/2026

Running an ad agency in 2026 means juggling more than campaigns. , , , social, , AI, , reporting - the stack keeps growing. So which tools are actually worth using?

Our latest guide breaks down 10 essential tools for modern agencies. A practical read for agencies looking to automate repetitive work, expand services, and build a smarter tech stack without building everything from scratch.

Explore the Best Tools for Ad Agency in 2026 in our guide:

Agencies are under pressure to do more than they did a few years ago. A client may come in for paid search and then ask about SEO, GEO, landing pages, social

04/07/2026

Today we reflect on the principles set 250 years ago that still guide the United States - freedom, equal rights, and opportunity for all. These values continue to support innovation, business growth, and long-term progress across industries and communities.

01/04/2026

More and more companies in adtech are asking the same question:
How do we launch our own advertising platform without building it from zero?🕋

That’s where white-label solutions come in.

📌 Read the full guide: https://hubs.la/Q049cBtQ0

25/03/2026

Did you hear that YouTube is now a Preferred Platform for the 2026 FIFA World Cup? 👀

Live sports are officially going digital-first, and CTV is right at the center of it.

Events like the World Cup, the Winter Olympics, March Madness, etc., still deliver massive, highly engaged audiences, while sports already drive nearly 30% of ad-supported TV viewing (Nielsen). The shift is clear: linear + streaming + FAST now work as one ecosystem.

📌The shift is clear: linear + streaming + FAST now work as one ecosystem.

For advertisers, this means one thing: premium inventory is evolving fast.

🔗We broke it all down in our latest article on CTV in live sports: https://hubs.la/Q048hyml0

19/03/2026

According to Digiday, supply path optimization allows media buyers to “bid on and win inventory at the most reasonable price, while helping publishers maximize revenue over time.”

In simple terms, it’s about choosing the right path to inventory instead of wasting budget across dozens of intermediaries.

At the same time, Demand Path Optimization is changing how publishers evaluate and prioritize their demand partners.

So how do these two approaches compare, and where do they actually create value?

In our latest blog post, we break down:
🔸How SPO works in practice
🔸SPO and DPO comparison
🔸How Adtelligent helps implement SPO effectively

🔗Read the full guide: https://hubs.la/Q047y5sX0

16/03/2026

The era of a single advertising identifier is over.

In 2026, identity strategies are becoming more layered📊

The numbers show the shift:
🔺67% of advertisers use alternative IDs
🔺57% rely on private marketplaces
🔺51% use clean rooms
🔺50% use publisher IDs
🔺84% are testing identity graphs

Today’s identity frameworks combine first-party data, contextual signals, deterministic and probabilistic IDs, and clean-room environments.

So which ID solutions are leading the ecosystem right now?

We break it down in our new article –Top 10 ID Solutions for Ads in 2026📡

Read the full guide: https://hubs.la/Q046Tynp0

13/03/2026

Video advertising keeps growing, but monetizing video efficiently in 2026 is more complex than ever📹

CTV, OTT, SSAI, programmatic video, retail media…
Publishers now have more options than ever to generate revenue from video content.

So what actually works today?🤔

In our latest guide, we break down key video ad monetization strategies in 2026, including formats, platforms, and practical ways to increase video revenue.

📖 Read the full guide: https://hubs.la/Q046KzXY0

11/03/2026

According to recent estimates, programmatic advertising reached $725 billion in 2025 and is expected to grow to $1.09 trillion by 2030.

Programmatic is growing fast, and the ecosystem keeps evolving.

So what trends are shaping programmatic advertising today?

AI-driven optimization, DOOH, Retail & Commerce Media, alternative ID solutions, and much more are changing how advertisers buy ads and how publishers monetize their inventory.

In our latest article, we explain the key programmatic trends to watch in 2026.

🔗Read the full post: https://hubs.la/Q046lnnM0

06/03/2026

International Women’s Day in AdTech💫

A few numbers about women in our industry:

🔸Women make up about 35% of the global tech workforce.
🔸 In some tech sectors, women hold only around 11% of executive roles.
🔸In advertising and media agencies, women represent over half of the workforce (55%), but only 39% of C-suite positions.
🔸The gender pay gap in advertising increased to nearly 20% in 2024.

At Adtelligent, we’re proud to work alongside talented women across our teams, from engineering and product to marketing and business development, who help shape the solutions we build for advertisers and publishers every day!