the branding people

Name: the branding people
Address: Mexico City, San Miguel Chapultepec, MX
Telephone: +525529169115
Price range: Not Applicable
Rating: 4.8

Casa
Mexico
San Miguel Chapultepec
the branding people

Multidisciplinary creative studio & strategic branding partner. For brands driven by greatness. Based in Mexico. Operating in Spain & Saudi Arabia.
(1)

the branding people is a design firm specialized in brand construction and the development of communication assets.

02/06/2026

Welcome to Hyperbloom.🍒🌅⛓️✨

For Tecate Emblema 2026, we imagined a territory where nature, chrome, cherries, light and reflection exist in the same space.

Sunset gradients meet synthetic surfaces. Organic forms meet AI-driven textures.
The festival becomes an immersive horizon.

A visual world designed to shift, expand and be experienced.

29/05/2026

Work in progress for Lemon Docs.🍋

A fresh direction where warmth leads. Yellow becomes a joyful accent, while every detail is designed to feel human, thoughtful and intentional.

A softer way to experience care.

14/05/2026

Meet Hover. 👋 A digital cargo insurance platform designed to make protecting shipments as clear and fast as moving them.

For this new project, the branding people created a brand system inspired by movement, precision and the rhythm of logistics. A visual identity built around clarity, control and trust, turning a traditionally complex process into a fluid digital experience.

Coverage that moves with every route.

Support that stays close at every step.

07/05/2026

The graphic language moved from playful to more structured, atmospheric and refined. A visual shift that brought the brand closer to the product experience it already offered.

30/04/2026

Waygood 2.0 reframed the brand around taste, ritual and everyday culture.
More than a refresh, it became a world that reflects how coffee is lived, chosen and shared today.

28/04/2026

Refined typography, a palette led by red and coffee tones, and editorial imagery came together to shape a warmer, more expressive brand world.

A system designed to feel both elevated and approachable.

24/04/2026

The original logo &icon stayed as the anchor. Around it, a new set of emblems and graphic marks gave Waygood more presence, flexibility and character without losing what made it familiar.

20/04/2026

Introducing Distrito Seyé.
A residential project where Yucatán’s heritage becomes a living landscape for contemporary life.

Rooted in memory, nature and shared experiences, Distrito Seyé is designed as a place where legacy feels present and everyday living unfolds with calm, beauty and meaning.

17/04/2026

Currently building a visual universe for a cannabis brand.

A system where information meets atmosphere, and where product, culture and experience come together with clarity and character.

Just a small preview of what is taking shape.

27/01/2026

A contemporary urban identity built around community, shared spaces, and everyday experiences. Gran Ciudad feels like a club. Design that connects people to place.�Architecture translated into lifestyle. Not just where you live. How you live the city.

Dirección

Mexico City
San Miguel Chapultepec

Teléfono

+525529169115

Página web

http://www.tbp.studio/

Notificaciones

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