06/10/2026
“Why hire a designer when I can just ask ChatGPT?” 👀
It’s a fair question. AI can help you explore ideas in minutes, and it can be a valuable part of the creative process. I use it too. But choosing an identity for your business takes more than a good first impression.
Does it reflect your brand? Connect with your audience? Work on a business card, a storefront and a small screen? Do you have the files you need to use it?
In this carousel, I explored the same brief for Alma, a Pilates studio: a AI-generated proposal and the identity I developed as a designer.
Here’s the reality: saving money upfront can mean spending more time fixing, adapting or starting over later. You can also use AI alongside a designer. The tool is part of the process, the judgment behind it still matters.
💬 Swipe through and tell me: which identity would you choose for Alma, and why?
Want a brand identity created with your business in mind? DM me “BRAND” and let’s talk. ✨