19/05/2025
CelcomDigi in collaboration with OMD and ADBRO, launched a high-impact digital campaign to boost brand visibility across Malaysia, targeting tech-savvy and lifestyle-focused audiences aged 18–55. By leveraging ADBRO’s unique 100% SOV strategy across premium publishers, the campaign delivered exclusive visibility and strong engagement aligned with CelcomDigi’s objectives.
Key Results:
3M+ People Reached
82% Viewability Rate (VR)
1.2% Click-Through Rate (CTR)
8% Engagement Rate (ER)
The campaign utilized high-impact formats like IBSR (In-image Banner with Scroll/Reveal) and IB+VT+S (In-image Banner with Video Takeover & Sticker), capturing attention through interactive and video - rich content.
Creatives were localized in three languages, and smart scheduling rotated publisher placements to avoid user fatigue, enhancing engagement while ensuring brand safety and cost efficiency through a CPM pricing model.
Special thanks to the Omnicom Media Group Asia Pacific team for driving this innovative awareness campaign. Discover how CelcomDigi’s 100% SOV strategy made a high-impact splash across Malaysia: https://www.adbro.com/cases/celcomdigi-omd-agency-campaign-2025