10/07/2026
โจ Purity 1.2.0 is here โ more interactive, conversion-focused, and refined
This release introduces a new collection of sections and blocks designed to help merchants personalize the shopping journey, showcase real results, build trust, and increase recurring revenue.
Weโve also refreshed the Purity preset with a cleaner, more premium UI โ alongside performance optimizations and stability improvements across key storefront areas.
๐ฅ Explore the latest update
More details at: https://themes.shopify.com/themes/purity/presets/purity
๐ท Whatโs new?
โข Quiz section to personalize product recommendations and capture leads
โข Before & After section with an interactive slider to showcase real results
โข Subscription block on product pages for subscribe & save offers
โข Product Benefits section to highlight key value propositions at a glance
โข Metrics Banner section for social-proof statistics and added credibility
โข Expandable Card section for detailed content in a clean, collapsible layout
โข Scroll Scatter section with engaging scroll-triggered motion effects
โข Menu Highlight block in the Header for featured collections and promotions
๐ท Whatโs improved?
โข Refreshed the overall Purity preset UI for a cleaner, more premium look
โข Continued page-load optimization for a faster demo store experience
โข Improved stability and usability across key storefront areas
โข Resolved selected issues carried over from previous versions
Build more engaging shopping experiences and turn more visitors into customers with Purity 1.2.0.