01/09/2026
Every client conversation we have now starts with AI. Very few of them end there.
Our view has not changed as the noise around it has: an AI system is only ever as good as the data it runs on. Knowing where a clientโs data lives, what it actually means and where it breaks is work we have been doing inside client systems for years.
The next step is to bring it together at Group scale: one AI strategy, one catalogue of proprietary offers, one governance standard, across all 21 countries. That is what we have hired for.
Laurent DeSegur joins CBTW today as ๐๐ฟ๐ผ๐๐ฝ ๐๐ต๐ถ๐ฒ๐ณ ๐๐ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ๐ฟ.
Laurent has spent three decades building products that millions of people use: search at Netflix, mobile payments at PayPal, and Walmart eCommerceโs next-generation customer experience, built on big data and machine learning at scale, where he also open-sourced the Electrode application platform. Most of the last eight years he has spent inside banks, first running digital and assisted channels at National Australia Bank, then leading the Specialist and AI-driven voice and chat platforms behind JPMorgan Chaseโs contact centres as Managing Director, Voice Technology. That means real-time assistants for customers and employees, at scale, with security and compliance designed in from the start.
That last part is the whole point. Putting AI in front of bank customers, in one of the most heavily regulated industries there is, is a different discipline from building it in a lab, and it is the discipline our clients in banking, insurance and healthcare are asking us for. It is also what Laurent writes about: what it takes to run autonomous AI agents safely in production, which is exactly where most enterprise AI is stuck today.
As Group CAIO he will lead a federated Group AI function across our 21 countries, owning CBTWโs Group AI strategy, our catalogue of proprietary AI offers, our AI partnerships, and AI governance. Delivery and client ownership stay exactly where they belong: with our regional teams and service lines.
The mandate covers all three of our continents. Laurent is based in New York, which puts him alongside our Americas teams, and he will spend much of the rest of his time with our European and Asia-Pacific colleagues. He works in English, French and Italian, and has run teams in Australia as well as Silicon Valley. A federated function only works if the person running it turns up.
Welcome, Laurent.