ReSynap

29/01/2022

the data journey of a customer profile in the

30/11/2021

USPA Methodology to build

28/11/2021

What is a customer data platform or CDP and why are so many marketers talking about them?

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

27/11/2021

Leo CDP - Knowledge Base

18/10/2021

24/04/2021

The loyalty loop: how good customer experience pays off
https://www.slideshare.net/Retail-Pro-International/the-loyalty-loop-how-good-customer-experience-pays-off

Competing on Customer Journeys: You have to create new value at every step
https://hbr.org/2015/11/competing-on-customer-journeys

23/04/2021

for

13/10/2020

Build vs. Buy: How to Know When You Should Buy a Over Building an In-House Solution

https://blog.cdpinstitute.org/Blog/Blog1286/Build-vs-Buy-How-to-Know-When-You-Should-Buy-a-CDP-Over-Building-an-In-House-Solution

28/08/2020

Customer Journey Mapping Is at the Heart of Digital Transformation
https://knowledge.wharton.upenn.edu/article/customer-journey-mapping-is-at-the-heart-of-digital-transformation/

25/08/2020

version 1.0 for Retail Industry