26/02/2018
ISE is bigger and better than ever for B-Tech!
Biggest and best ISE yet for B-Tech – thanks to you!
B-Tech enjoyed our 13th showing at Integrated Systems Europe in what was, by far, the biggest and busiest show so far.
With a record 80,000+ attendees coming through the doors of the Amsterdam RAI, the stands of all 1,200 exhibitors were kept busy and B-Tech’s Hall 5 stand was no exception.
A thoroughly enjoyable show also included a great night at the InAVation Awards. Hosted at the City’s Gashouder venue, the evening saw B-Tech MD Matthew Bennett present our Houses of Worship-sponsored category winner Venuetech with their trophy. The night also brought success for our overseas distribution partner - Mindstec - who won Best Distributor, along with our friends at Datapath claiming the Best Digital Signage Technology accolade.
On our Hall 5 R-50 stand, huge effort was made by the B-Tech team to create something special and we were all proud of the final result. Our dual-floor booth displayed more products than ever before, with over 50 separate solutions on show, from LED and menu boards to projection and large-scale video wall applications.
Popular with stand visitors was our improved BT8350 freestanding videowall solution, which is available in multiple versions that include pop-out and curved options, from stock - ensuring fast order fulfilment. With projection mapping popularity being one of the ‘surprise packages’ of this year’s show, our new BT893 heavy duty projector mount also received a lot of interest, with the included micro-adjustment technology being extremely well received.
ISE 2018 Stand
Other products to receive significant attention included the expanding range of pop-out solutions for videowall and recess mounting; a range which now includes an ultra-slim version as well as smaller sized solutions which feature 8-point adjustment - ideal for smaller screen installations!
Alongside our new LED mounting range and ‘traditional’ mounting solutions, B-Tech’s capabilities could be seen throughout the booth in a number of creative examples that demonstrated the versatility of the System X range. From video walls and menu boards mounted on structures 5m apart to the 4.2m tall 8-screen ‘mosaic’ bolt down solution, stand visitors were fascinated to learn that these solutions can all be created from stock.
After four busy days and a record number of stand visitors, almost 95% of the new 2018 brochures taken to the show were given away - which was a great indicator of the footfall throughout the event.
Managing Director Matthew Bennett said: “On behalf of all at B-Tech, I’d like to thank everyone who visited our booth. We have raised the bar with our stand design over the past few years, but our team delivered something extra special for 2018.
Special mention needs to be made to our Marketing Manager, Nick Spencer, who worked tirelessly to see his vision become a reality at the RAI this year. With an increase of almost 30%, we welcomed a new record of unique leads to our stand and our international team did a fantastic job in welcoming them all.”
Final word comes from integrator AV Systems Ltd, who left these kind words on Twitter:
“Your ISE stand was amazing - the best designed and laid out we saw at the whole of ISE. Credit to all the team.”
Great words of endorsement, and lovely to hear.
Once again, thanks to all who visited us. We look forward to being at your service throughout 2018 and beyond.
If you would like to view our latest catalogue, complete with our full range of mounting solutions
