09/23/2026
Quiet phones. Loud ad spend. 📞💸
So where should your next dollar go: Google, Meta, or OTT?
🔎 Google captures people already looking.
📱 Meta gets people interested and keeps you top of mind.
📺 OTT/CTV builds market-wide visibility when you’re ready to scale.
The mistake? Treating them like interchangeable channels.
A stronger approach is usually:
Capture demand → Build demand → Scale demand
Start with Google. Add Meta to educate and retarget. Then layer in OTT once your website, call handling, tracking, and CRM can support more volume.
Because more traffic won’t fix a broken follow-up process. Not sure where your budget should go next? DM “PLAN” and we’ll help map out the right channel mix for your market.